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The benefits and tools of AI email marketing you should know about

Since the beginning of time, new inventions have changed the way people work. Mechanical tools simplified back-breaking agricultural tasks, the assembly line revolutionized and streamlined manufacturing, and the personal computer transformed...

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Black Friday & Cyber Monday 2023: Unleashing the power of email

The holiday season is like a grand stage for email senders, and nothing steals the spotlight quite like the Black Friday and Cyber Monday weekend. Shopping is on the rise in 2023 and overall spend is expected to surpass pre-pandemic levels during Q4. And while many...

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Greek god and goddess carrying a Christmas tree

125 Christmas email subject lines and ideas for your next festive-filled campaign

Inbox competition is fierce all year round, but the holiday shopping season is arguably the most competitive as more and more companies vie for customers’ attention. The good news? Although people are incredibly busy this time of year – Christmas shopping, going...

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Mother's day gift for Hera

Marketing calendar 2024: Dates you shouldn’t miss this year

We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

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Greek gods with a Christmas tree

7 Christmas newsletter ideas and templates for your festive campaign

Christmas is just around the corner, which means email senders will have to pull on the festive socks (or stockings?) and start thinking about the Christmas newsletter. If this is your first stab at a Christmas email newsletter, it might seem a little overwhelming. You’re...

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A Greek god and goddess holding shopping bags

Email Academy: Holiday email campaigns that drive results

The craziness that is the holiday email storm has started to sweep through everyone’s inbox. And while your Halloween email campaign might already be trick or treating customers’ inboxes, that still leaves Black Friday, Cyber Monday, Small Business Saturday...

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Hermes on a robot's shoulder

Introducing Sinch Mailjet’s new AI Copy Generator

As email senders, we’ve all been in this position before – staring down at a blank screen just willing words to appear as if by magic. It’s so intensely frustrating: The more we encourage our brains to do the task, the more these words seem to abandon us. The...

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Gods doing security check

What is DMARC and how does it work

Mailbox providers have gotten pretty good at spotting – and eliminating – dangerous, unwanted emails. But some spam still gets through. These messages have the potential to do damage to both individuals and companies. That’s why email authentication has...

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Email and SMS: Navigating customer communications in an omnichannel universe

With an estimated 4.6 billion smartphone users worldwide and a marketing campaign open rate of 97%, it’s easy to see why SMS is proving a popular addition to email. Combining the power, reach, and engagement of both channels...

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Hermes riding the sleigh

Deliverability tips to avoid the spam folder this holiday season

The holiday season is almost upon us, which means marketers – especially those in retail – will soon start to increase their sending frequencies and will also widen their nets to reach out to as many contacts as possible. At Sinch Mailjet, we expect to see very high...

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A God and a Goddess decorate a Christmas tree

25 responsive email templates for your holiday campaigns

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the...

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Greek goddess watering plants

Email Academy: 5 essential practices for building high-quality email lists

In the first episode our Email Academy series, we established just how powerful a tool email marketing can be in creating impactful connections to your audience. But the truth is, the success behind each campaign so often depends on the quality of your email list...

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Woman decorates for the holidays

How to promote Black Friday: What holiday shoppers really want

‘Tis the season for holiday promotions. Inboxes, mailboxes, social media feeds, and TV screens are filling up with marketing messages as brands look to capitalize on the busiest time of the year for many retailers. So, are you giving those shoppers what they want and...

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Satisfied customer receives email

Why email deliverability issues will ruin the customer experience

You know that feeling when you’re anxiously waiting for an important package to arrive, but it doesn’t show up at the time you expected or maybe even needed it? That's frustrating. Many of your customers feel the same way when deliverability problems prevent email...

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Hermes and a Goddess shopping in front of a sofa

Black Friday email marketing: The complete guide

Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year...

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Hermes is running behind a turkey

Thanksgiving Email: Five tips to make your customers feel appreciated

If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about email when you lose...

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Hermes writing in front of laptop

Gmail and Yahoo’s 2024 inbox protections and what they mean for your email program

As marketers, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a marketing channel depends on our recipients’ overall inbox experience. More unwanted emails mean more competition and less...

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Hermes scared of his own reflection

87 email subject line ideas and examples for your Halloween campaigns

Shock and horror – you're sending out a Halloween email campaign but can't think of any good subject lines... The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not - we’ve got you covered. Here, we’ll show you some...

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Hermes and a Goddess point to a spooky envelope in front of scary pumpkins

Tips and tricks to create stunning Halloween emails

Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider dog’s. Like most prep, crafting a Halloween email marketing campaign that gives your...

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Hermes with a laptop watching a webinar

Email Academy: Mastering the basics of email marketing

In today's rapidly evolving digital landscape, where social media and search engines dominate marketing conversations, one medium continues to top them all: email marketing. However, despite this there are still marketers yet to set up a single email marketing...

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Hermes delivers a letter to Hera

What is the Gmail automated unsubscribe feature?

Ah, email, the final communication frontier. From the early days of AOL to today’s large-scale email-related services, clients, and more, it has undoubtedly changed our lives and evolved over the years. One of those email actors leading the way when it comes to...

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Hermes delivers email to a Greek goddess

What do marketers need to know about email deliverability?

What does the term “email deliverability” mean to you? The truth is...there’s a lot more to it than simply getting messages delivered. If you think of email deliverability as the best practices you follow to avoid the spam folder and blocklists, you’re getting closer. But...

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Hermes and Hera take notes

How to create an email newsletter

So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...

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Hermes dancing on a laptop next to a mug

How to avoid email spam filters

So, you're sick and tired of hearing about your beautiful emails landing in spam? We're glad you checked in. If you’re responsible for your organization’s email campaigns, you’re probably constantly thinking about how to avoid spam filters, spam words, and always...

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