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Transactional emails, also known as triggered emails, have become an integral part of the user experience due to the increasing popularity of ecommerce websites for purchasing items ranging from household essentials to cars. These emails can include an order...

If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a little worried about what’s going to happen to the global economy in 2023. We get it... Whether you’re concerned about working with a tighter budget, keeping a small business afloat, or...

We finally got through 2022 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

Holidays are just around the corner, and we couldn’t be more excited. Over the upcoming winter months, we plan to discuss email strategies and the best practices to get to the top of the inbox as businesses vie for wallet share. Content, design, deliverability, analytics...

The old saying is true – a picture speaks a thousand words. 83% of the information we learn as humans is visual and 54% of internet users share self-generated visual content. With visuals being a driver of consumer interest and motivation, design is one thing you’ll...

If you receive our newsletters or have been reading our content for a while, you’re probably aware of Mailjet’s obsession with emojis. Seriously, we love them! Fun fact: Did you know people around the globe celebrate World Emoji Day on July 17? That’s because the date...

It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...

As an email marketer, you want to reach a broad audience who are interested in what you have to say. This entails compiling an email list of interested subscribers, personalizing the content you send, and analyzing data to find out what works best. But what if you follow...

When your business is just starting out, you want to feel as if you’re doing all you can to grow your customer base. Stories like Harry's gathering 100,000 email signups in one week are inspiring, but they can pressure you to frantically check how to grow a contact list...

Choosing an SMTP port can be tricky. If you’re configuring your email system to send or relay email, you’re probably wondering: “Which SMTP port should I use?” Sounds tough...

We often use shortcuts to make our decisions. Many times, we rely on our emotions while making decisions because it’s not always possible to sit and logically think out every small choice we make in a day. For instance, when going through your inbox, you read only...

What do you know about the EU Cookie Law? You’ve no doubt taken efforts to comply with GDPR, but you should also be prepared for the new ePrivacy directive that’s about to take effect. How can you do that? In this article, we have summarized everything you need to...