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Hermes and Hera in front of the mailboxes

Noreply email address: Best practices for your email strategy

Have you ever tried to contact a brand to get them to stop sending you emails, only to receive an automated reply that says your email failed to be delivered? If you have, you’ve met the villain of our story: the noreply email address. Noreply addresses are the brick...

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What is the return-path email header and why do you need to customize it?

Have you ever sent an email that mysteriously vanished into the digital abyss? You hit send, but crickets. No reply, no bounce notification, just...silence. Frustrating, right? It’s likely, then, that you haven’t got a little-known (but extremely important) part of your...

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All you need to know about transactional email

Whether you're a small business, a non-profit, or a fast-growing startup, transactional emails play a critical role in shaping your customers' experience and perception. All you have to do is look at the numbers: studies show 93% of people say they would...

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Greek gods with a pen creating the letter "A" and a rubber duck sitting at a computer with the word "Ai" on the screen.

Will artificial intelligence (AI) replace copywriters?

Do you remember the first time you heard about OpenAI’s ChatGPT? The shiny new tool that promised to write copy for you in seconds. While initially skeptical, we’re betting that when you first entered an AI prompt into the natural language processing tool you were...

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What is a good email open rate and how to improve it

We’ve all been there; standing in a cocktail bar with friends, talking about email marketing strategy when the topic of open rates comes up. You, knowing that your average of 8% comes in well under colleague Jerry’s 20%, sheepishly decide to excuse yourself. Now...

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Should brands use social media for customer communication?

Compared to many other options, social media communication is still fairly fresh. Facebook got started 20 years ago, which seems like a long time. But email first emerged back in 1971. As for the printing press and passenger pigeons? Well, it’s been a minute, that’s for...

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Two Greek gods with Cerberus in front of a laptop

How can email marketers increase brand trust in a cluttered inbox?

Getting subscribers to open your emails can be challenging enough. You pour your heart and soul into crafting the perfect campaign only to see it left unopened or worse, sent straight to the spam folder. But what if the problem isn't your content or offering? It could...

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Why you should use UTM tagging on your campaigns

Data doesn’t lie. Tracking means optimizing and getting better results. While we encourage you to set up and follow metrics, we also want you to be able to track them easily so you can consistently get great results. Because emailing doesn’t stop with pressing “send”...

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A picture of Athena on a mobile screen.

What is RCS messaging and should it be in your marketing mix?

Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...

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Hermes delivers a letter to Hera

What is the Gmail automated unsubscribe feature?

Ah, email, the final communication frontier. From the early days of AOL to today’s large-scale email-related services, clients, and more, it has undoubtedly changed our lives and evolved over the years. One of those email actors leading the way when it comes to...

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Hermes and Hera sitting on some cupcakes

Email marketing best practices to improve your performance

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the most flexible and customizable marketing channels, and there’s a lot you can do to stand out and show off. These...

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Gods with paintbrush and colored pencils

Top B2C email marketing campaigns and how to optimize them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it was cool to...

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Permission-based marketing: Are your messages anticipated, personal, and relevant?

It’s been 25 years since pioneering digital marketers defined email marketing as we know it. Permission-based marketing practices set the standard for how brands communicate with customers and prospects. Of course, it’s easy to say your email strategy follows the...

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A Greek god and goddess on top of the letters spelling AI

How to write AI prompts for your email marketing campaigns

At this point you’re probably familiar with AI-powered copy generators such as OpenAI ChatGPT, Gemini, and Sinch Mailjet’s AI Tool. You might have even had the chance to experiment with them yourself, perhaps creating different subject line ideas or CTAs...

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Greek goddess on a phone beside a bouquet of flowers

100+ Mother’s Day email subject lines and ideas for your next campaign

Held on the second Sunday of every year (this year falling on May 12, 2024) Mother’s Day sees fathers, sons, daughters (and mothers) from around the world come together to show appreciation for that very special lady in our lives. And rightfully so! It’s also one of the...

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How to create a landing page (in 45 mins or less)

Creating an effective landing page is a fundamental skill for any email marketer looking to drive conversions and maximize the impact of their campaigns. In today's digital landscape, where attention spans are short and competition is fierce, a well-designed...

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Hermes and Hera in front of the desktop graphics

How to get consumers to open more of your emails in 2024

Email inboxes are jam-packed with promotional messages. There’s no way to avoid it. Every B2C brand on the planet would love to see their email open rates start skyrocketing, but is that realistic? If you’ve been split testing subject lines and failing to find clear...

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8 email marketing statistics that can supercharge your business

Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to...

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14 types of landing pages: Matching method to marketing goals

Landing pages are the unsung heroes of email marketing. They're the gateways to your offers, the first impression you make on your audience, and the key to converting visitors into leads or customers. But not all landing pages are created equal. In fact, there's a...

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How to track email marketing with Google Analytics 4

Everything in marketing comes down to numbers. How many people are you reaching? How many conversions did a campaign achieve? What’s the return on ad spend for the most recent Facebook campaign? Your email marketing program is no different. You...

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Hermes sits on Macbook Hera speaks

What’s the best time to send your email newsletter?

If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: What’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates...

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How to integrate landing pages with your email marketing campaigns (and why)

Crafting compelling email content is crucial for all senders. But what happens after a subscriber clicks that enticing call to action (CTA) you’ve rounded out the copy with? Where are you sending them to? And why? A well-thought out and connected lead...

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The path to email engagement 2024

Key takeaways from Sinch Mailjet’s The path to email engagement 2024

Increasing engagement is like the holy grail of email marketing. How many times have you launched a campaign you thought would generate tons of clicks and conversions only to have it fall flat? Maybe you’ve even said to yourself, “What is it these people want from...

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God watching woman with computer wires

What is an SMTP relay and why do we use it?

Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the channel’s ins and outs is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...

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