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Summer email marketing: Best newsletter ideas and subject lines for the summer
Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...
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Supporting equitable access to reproductive and family care
SCOTUS’ recent ruling to overturn Roe v. Wade sets the stage for what will inevitably create additional pressure on a health and family care system already lacking the stability...
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What is IP reputation and are there ways to improve it?
You know the old expression, “you’re only as good as your word”? In today’s complex marketing climate, Internet Service Providers (ISPs) judge your trustworthiness as harshly...
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How marketing emails can improve any industry
Anything a company does to promote its products or services can be considered marketing. It might include advertising, selling, or – you guessed it – email. Although social...
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IP address explained & basics you should know
The internet is an essential part of modern digital life. Humans use it for almost everything, from shopping to dating to appointments. Every time you use the internet, you use an IP...
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4 email hacks to launch a successful Kickstarter campaign
The grand total of $55K funded one entrepreneur’s Potato Salad Kickstarter – a monumental 31,576% above his goal. Exploding Kittens, a card game for people who...
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The email marketer’s checklist for a relaxing summer vacation
Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...
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All you need to know about transactional email
Whether you're a small business, a non-profit, or a fast-growing startup, transactional emails play a critical role in shaping your customers' experience and perception. All you...
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Sunset policies in your email program
Email deliverability rules have changed. It’s not a numbers game anymore where more email addresses equal more potential customers. In fact, new laws actually penalize you...
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The importance of lifecycle email marketing campaigns
Just imagine what it would be like if they made a version of Disney’s “The Lion King” for digital marketers. Instead of “The Circle of Life,” there would be a hit song called “The...
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How to deliver the best customer onboarding email
Believe it or not, most businesses execute their customer onboarding emails all wrong. That’s because they often send useless, nagging messages, which can be worse for your...
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The 7 best templates for a successful transactional email strategy
In transactional and marketing emails, information hierarchy is crucial. The information it contains is paramount to your audience, whether your email is an alert, notification, or...
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Email marketing strategies for small businesses
There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now...
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Reducing email’s carbon footprint
When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems...
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Meet EMC: The group looking to create email standards
Have you ever noticed that the way your email campaign looks after you hit send doesn’t quite match what you expected to find? Did you ever see an email display one way...
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Father’s Day email marketing ideas to cut through the crowded inbox
Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some...
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Conversational customer engagement and the future of email
We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement...
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Email personalization and data privacy: What marketers need to know
More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms...
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Green marketing: What it is and what you can do
Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good...
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Improving your sender reputation to boost email deliverability
Deliverability. That's what’s at the center of any successful email marketer's focus...
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Successful email marketing: 5 best-in-class insights
It’s a safe bet that you want to be more than just average. And it should go without saying that...
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Email compliance audit: GDPR, CAN-SPAM, and CCPA
If a historian was ever to document the story of email marketing, we suspect they would look at it from the perspective of before-GDPR and after-GDPR. GDPR wasn’t...
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10 tips to convert leads into customers with email marketing
Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty...
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How do triggered emails work? Examine these 6 case studies
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and...
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