Deliverability

What is IP reputation and are there ways to improve it?

You know the old expression, “you’re only as good as your word”? In today’s complex marketing climate, Internet Service Providers (ISPs) judge your trustworthiness as harshly...

IP address explained & basics you should know

The internet is an essential part of modern digital life. Humans use it for almost everything, from shopping to dating to appointments. Every time you use the internet, you use an IP...

All you need to know about transactional email

Whether you're a small business, a non-profit, or a fast-growing startup, transactional emails play a critical role in shaping your customers' experience and perception. All you...

Sunset policies in your email program

Email deliverability rules have changed. It’s not a numbers game anymore where more email addresses equal more potential customers. In fact, new laws actually penalize you for sending too many emails that go unopened. Enter the need for an email sunset policy...

Improving your sender reputation to boost email deliverability

Deliverability. That's what’s at the center of any successful email marketer's focus...

What’s cool about COIL

In terms of opt-in options, you probably think you’ve got them down. But we’re here to...

Sender score and email reputation: What are they and how to improve them

Everyone likes good scores, whether they be in sports, video games, or academics...

Spam traps: What are they and how to avoid them

When it comes to online mail, spam traps can be the bane of many companies’ existence...

What is phishing?

Even though technical security measures are improving constantly, phishing remains one of...

Email list cleaning: Why and how to properly clean your email list

Spring cleaning is a drag. We get it. But just like it’s important you get rid of all those broken...

Email deliverability: A how-to guide to get into the inbox

How often do you check your spam folder? Almost never? Then how do you know that important emails aren’t in your spam folder? Do...

Terra Mail is about to close: All you need to know

Not so long ago, we told you Orange Email was closing down. It seems like EE are not the only ones that have gone on a spring cleaning spree...