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Deliverability

Everything you need to start building connections that matter.

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What is DMARC and how does it work

You are the owner of your own domain. It represents your brand in the best way possible...

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Email list cleaning: Why and how to properly clean your email list

Spring cleaning is a drag. We get it. But just like it’s important you get rid of all those broken...

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Gmail promotions tab: A guide to optimize email delivery

The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions...

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Email deliverability: A how-to guide to get into the inbox

How often do you check your spam folder? Almost never? Then how do you know that important emails aren’t in your spam folder? Do...

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Double opt-in: Should I or shouldn’t I?

Search “Double opt-in” in Google, and you’ll get over nine million hits...

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Terra Mail is about to close: All you need to know

Not so long ago, we told you Orange Email was closing down. It seems like EE are not the only ones that have gone on a spring cleaning spree...

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Orange email is closing: Here’s all you need to know

There’s not much time left: on May 31st, Orange, Wanadoo and Freeserve domains will be shutting down a number of email addresses, and valuable...

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Infographic: The journey of your emails this Christmas

There are many mysteries out there around Christmas. How does Santa Claus know where...

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The journey of your emails this Christmas

Christmas is just around the corner – at least for the email marketer – and the time to think...

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Hermes and Hera in front of the mailboxes

Opt-in is for life, not just for Christmas

The Holiday season is the time to grow your email lists. Email opt-in is the key to do it right -follow our tips to convert your contacts for life...

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Yahoo!’s security breach and what it means for your email sending

Last week, the Internet was shaken by another scandal on data security. Yahoo! announced that the credentials of 500 million of their user...

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Quiz: What kind of spammer will you be this holiday season?

Soon, that time of the year will come. You know, that time when turkeys and other feathered...

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Improve your email deliverability: The secrets to send your holiday emails straight to the inbox

Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder...

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Get ready for easier unsubscribe on iOS 10

August is the perfect month to prepare for Back to School and sharpen your marketing efforts...

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Using Gmail for email marketing: Not such a good idea

A few days ago, Loïc Le Meur published a post on the French blog Medium wondering why his newsletter kept being marked as spam in his subscribers’ inboxes...

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How to get the most out of Gmail’s Postmaster Tools

It’s been a few months since the launch of Google’s new Postmaster Tools for Gmail and by...

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Gmail’s newest Postmaster Tools means more inboxing

The Gmail Team announced last week a new suite of Postmaster Tools that is spreading positive news through the email community...

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The cover-to-cover guide on global spam law

There was a story that my parents imprinted in my childhood memory. I had an uncle that grew up in a small, secluded village in China....

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Spring is here! Time to give your inbox a spring clean

The sun’s out, the rain has resided… we all know what that means right? Spring time is upon us...

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January blues: Declining open rates and what to do about them

It could be that it’s one of the colder months of the year (in the northern hemisphere), or that we’re just coming off the holiday season...

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Flight School Friday: Developing for deliverability

There are a number of API “hacks” that can be done to boost your deliverability rate.

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God in mask spamming

Flight School Friday: How to outsmart the spammers

We give you the most common tactics of spammers and teach you how to beat them

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Flight School Friday: The history of spam

The spam folder; it’s every email sender’s worst nightmare. Being mislabeled as spam hurts your...

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[STUDY] Email personalization: How good is it for your deliverability?

A study recently came out that went almost completely unnoticed. Nevertheless, it raises a crucial point. The practice of...

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