Back to main menu


La French Touch says “Bonjour NY”

Our recap of the New York tech conference "La French Touch" focusing on French tech.

Three superhero gods in front of a screen



Last week, we had the pleasure of attending La French Touch, a NYC conference held to celebrate and promote French tech. Along with a group of 200 others, we looked back on the successes and challenges of being a French startup. At times we laughed, other times we sighed in knowing agreement. There were speakers from a range of industries and healthy debate throughout.

The two-day conference brought together entrepreneurs and investors across both the French and New York tech ecosystems to discuss innovation, business and creativity. ...By highlighting our innovative companies, we can show that we are not afraid of the future, we are prepared to make the most if it…and that France is a changing country,“ Fleur Pellerin said in her keynote.

When the audience was asked to identify themselves, by show of hands, whether they were of French nationality, US nationality or held dual-status, there was an even distribution. It was neat to see that attendees were evenly split between those who flew in from France and those working for French startups based in NY (like the Mailjet NYC team!).

For those of you who couldn't make it out, we've put together a few highlights from the conference. It was also recorded — the first day is already up on La French Touch's Youtube channel.


...French Touch is..a manner of combining innovation and creativity. The blend of a new approach that shakes the status quo.“ Fleur Pellerin, Secretary of State For Foreign Trade


...I wanted to avoid two very French pitfalls; the first is fragmentation, the second is failing to promote our successes“Fleur Pellerin, Secretary of State For Foreign Trade

...France is always seen as 'Paris' — but there is life outside of Paris“ Lengow


...Winston Churchill is British, not French but I think his words are very relevant; never, never, never give up.“ Nick Taranto, Co-Founder of Plated


...In food tech, in order to scale we need more physical storage space, not more cloud space.” Craig Kanarick, CEO of Mouth

"It’s much much more difficult to raise money in Europe”Meryl Job, Co-founder of Vide Dressing


...Big data helps us discover what you didn't know you didn't know“ says Marc Rougier of

...There’s a joke that the best place to hide information is on the second page of Google. That’s not true, it’s actually the first page of Bing.” Marc Rougier of


"Today’s economy no longer has boundaries. Openness is the key to growth." Fleur Pellerin, Secretary of State For Foreign Trade

"Inventory, scalability and convenience. The three biggest things technology/ecomm enables us to do.” MorganHermand, Founder & CEO of Adore Me

...Every startup is in a race, and you can't waste too much time in a small market.“ Jerome Lecat, CEO of Scality

We'd also like to give a huge shoutout and congratulations to the winners of the startup contest; Jellynote and 1001 Menus. These two companies won the panel of judges over with their dynamic pitches and well-designed solutions. They've got the French Touch.

What are some of your personal successes, challenges or impressions of the French startup scene? Share in the comments below!

[ Posted Mon, 30 Jun 2014 16:42:23 ]

Popular posts

Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Email best practices

6 min

Top email marketing trends for 2022

Read More

Hermes on a moped delivering mail to a mailbox

Email best practices

8 min

Reducing email’s carbon footprint

Read More

Mother's day gift for Hera


14 min

Marketing calendar 2024: Dates you shouldn’t miss this year

Read More

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon