Phil Adams

You know how it is – we're all constantly bombarded with information. Therefore, the attention economy has become ultra-competitive, making a marketer's job of capturing and engaging customers more challenging than ever. That's why we were grateful to have...

Artificial intelligence has got the whole tech scene buzzing all over again. First, it was the release of ChatGPT. Next, Microsoft, who partially funded its research company Open AI, decided to bring out a Bing AI chatbot to challenge Google’s search engine dominance...

Trying to build an email list from scratch? We get it – without an email list, you may as well throw your beautifully designed emails into the trash. Unless you’re marketing to ghosts, you’re going to need a loyal fanbase of subscribers who are hungry for your next email...

Crafting an effective customer journey is no easy feat. It’s a highly data driven craft with many moving parts that needs to be carefully mapped out and executed. So, what are the most effective strategies for successfully walking customers down their different paths...

Writing copy for email campaigns can sometimes leave us frozen like a deer in headlights. How many times has your mind gone blank when trying to write perfectly converting copy? Lucky for us, the whimsical copywriter Lianna Patch joined us for last year’s Email Camp...

They say each person is as unique as a snowflake. And each unique snowflake has its own unique interests and needs. That’s why traditional emailing strategies like email blasting have gone out of fashion – except maybe among prolific spammers. Email segmentation...

The old saying is true – a picture speaks a thousand words. 83% of the information we learn as humans is visual and 54% of internet users share self-generated visual content. With visuals being a driver of consumer interest and motivation, design is one thing you’ll...

It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...

We don’t need to tell you how common it is to use emojis for digital communication. But how did emojis become symbols of human emotions? Today, emojis are so popular that we even have an emoji keyboard and an emojipedia explaining each one’s origin. They’ve...

Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive...

In the mind of many marketers, emailing is mostly about having a contact list, coming up with engaging content ideas (from the subject line to CTAs), and pressing send with the satisfaction of a job well done. Yet, funnily enough, this is just half of the job. There is...

Steve Jobs once said, “It’s impossible to fail if you learn from your mistakes.” If you’re here today, it either means you want to learn from others’ mistakes or you’ve made a few yourself. Either way, email marketing blunders are a chance to dissect bad thinking and...