Sr. Content Marketing Specialist at Mailjet and Mailgun by Sinch
Latest stories by Phil Adams
Multivariate testing: What is it and how to use it
So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...
4 email hacks to launch a successful Kickstarter campaign
The grand total of $55K funded one entrepreneur’s Potato Salad Kickstarter – a monumental 31,576% above his goal. Exploding Kittens, a card game for people who...
The email marketer’s checklist for a relaxing summer vacation
Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...
Father’s Day email marketing ideas to cut through the crowded inbox
Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some...
The ultimate guide to building your email marketing team
Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The...
What is CRM? A comprehensive guide to CRM marketing
Customers interact with your brand more than you may realize. Whether it's visiting web pages, subscribing to...