Phil Adams

The old saying is true – a picture speaks a thousand words. 83% of the information we learn as humans is visual and 54% of internet users share self-generated visual content. With visuals being a driver of consumer interest and motivation, design is one thing you’ll...

It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...

Shock and horror – you're sending out a Halloween-themed email campaign but can't think of any good subject lines... The scariest...

We don’t need to tell you how common it is to use emojis for digital communication. But how did emojis become symbols of human emotions? Today, emojis are so popular that we even have an emoji keyboard and an emojipedia explaining each one’s origin. They’ve...

If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: When’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates (CTR) will be...

Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive...

In the mind of many marketers, emailing is mostly about having a contact list, coming up with engaging content ideas (from the subject line to CTAs), and pressing send with the satisfaction of a job well done. Yet, funnily enough, this is just half of the job. There is...

Steve Jobs once said, “It’s impossible to fail if you learn from your mistakes.” If you’re here today, it either means you want to learn from others’ mistakes or you’ve made a few yourself. Either way, email marketing blunders are a chance to dissect bad thinking and...

We all love a good animated GIF. Nearly 40 years have passed since the world saw its first GIF (a rotating globe created in 1987), and they still intrigue and entertain us. These days...

The email newsletter is among the most potent weapons in your email marketing arsenal. They leap buildings with optimal newsletter design, fly around on social media, and...

Sometimes a tried-and-true method can be more successful than an innovative one, and this principle applies to newsletter marketing. Working in ecommerce and digital marketing...

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...