Phil Adams

Sr. Content Marketing Specialist at Mailjet by Sinch

Latest stories by Phil Adams

Hermes paints Hera

Quickly create stunning email templates with these 7 essential design tools

The old saying is true – a picture speaks a thousand words. 83% of the information we learn as humans is visual and 54% of internet users share self-generated visual content. With visuals being a driver of consumer interest and motivation, design is one thing you’ll...

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Hermes and Artemis bake a cake in a kitchen.

How to create the perfect newsletter design

It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...

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Hermes scared of his own reflection

Create eye-catching Halloween email subject lines: Tips & examples

Shock and horror – you're sending out a Halloween-themed email campaign but can't think of any good subject lines... The scariest...

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Hermes and another goddess choose emoticons

The 4 best ways to use emojis to optimize email subject lines

We don’t need to tell you how common it is to use emojis for digital communication. But how did emojis become symbols of human emotions? Today, emojis are so popular that we even have an emoji keyboard and an emojipedia explaining each one’s origin. They’ve...

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Hermes sits on Macbook Hera speaks

When’s the best time to send your email newsletter?

If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: When’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates (CTR) will be...

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A Goddess analyses stas on a laptop

6 stats that show how email marketing can supercharge your business

Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive...

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Hermes and a Goddess look at some statistics on a screen

Email marketing metrics: What do they tell you?

In the mind of many marketers, emailing is mostly about having a contact list, coming up with engaging content ideas (from the subject line to CTAs), and pressing send with the satisfaction of a job well done. Yet, funnily enough, this is just half of the job. There is...

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Hermes and Hera with paper airplane

10 common email marketing mistakes to avoid in your campaign

Steve Jobs once said, “It’s impossible to fail if you learn from your mistakes.” If you’re here today, it either means you want to learn from others’ mistakes or you’ve made a few yourself. Either way, email marketing blunders are a chance to dissect bad thinking and...

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Hermes and a Goddess get ready to paint

How to add and send animated GIFs in emails

We all love a good animated GIF. Nearly 40 years have passed since the world saw its first GIF (a rotating globe created in 1987), and they still intrigue and entertain us. These days...

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Hermes and a Goddess paint a wall with brushes

How to create eye-catching newsletters in 8 easy steps

The email newsletter is among the most potent weapons in your email marketing arsenal. They leap buildings with optimal newsletter design, fly around on social media, and...

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Hermes paints next to an envelope

Designing the perfect newsletter for marketing

Sometimes a tried-and-true method can be more successful than an innovative one, and this principle applies to newsletter marketing. Working in ecommerce and digital marketing...

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Hermes and a Goddess are testing a magnet in front of some sundaes

Multivariate testing: What is it and how to use it

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...

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