Author

Phil Adams

Sr. Content Marketing Specialist at Mailjet and Mailgun by Sinch

Latest stories by Phil Adams

Hermes and a Goddess are testing a magnet in front of some sundaes

Multivariate testing: What is it and how to use it

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...

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Hermes and a Goddess split email in front of colourful cabins

IP address explained & basics you should know

The internet is an essential part of modern digital life. Humans use it for almost everything, from shopping to dating to appointments. Every time you use the internet, you use an IP...

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Hermes holding a big magnet

4 email hacks to launch a successful Kickstarter campaign

The grand total of $55K funded one entrepreneur’s Potato Salad Kickstarter – a monumental 31,576% above his goal. Exploding Kittens, a card game for people who...

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Hermes chasing a volleyball on the beach.

The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...

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Hermes welcoming with big magnet

How to deliver the best customer onboarding email

Believe it or not, most businesses execute their customer onboarding emails all wrong. That’s because they often send useless, nagging messages, which can be worse for your...

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Hermes with letter flying over the desk

Email marketing strategies for small businesses

There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now...

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Hermes and Zeus on father's day.

Father’s Day email marketing ideas to cut through the crowded inbox

Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some...

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Hermes and one other Goddess are connecting from the living room

4 steps to complete your email marketing audit

Over time, your email marketing strategy can grow into a dense forest of statistics where you can get lost. To improve the effectiveness of your email campaigns, you...

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Gods putting together puzzles

The ultimate guide to building your email marketing team

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The...

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Gods putting things together in front a yellow door

What is CRM? A comprehensive guide to CRM marketing

Customers interact with your brand more than you may realize. Whether it's visiting web pages, subscribing to...

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Gods carrying a tree

6 times email could have saved Christmas (movies)

Ahh, Christmas movies. The bread and butter of family bonding time since the TV was invented. Before that, what did families...

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Hermes and Hera painting a letter on the wall

50 newsletter ideas to create engaging emails

Pull up your personal inbox. How many newsletters do you have in there? One? Four? Over 10...

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