Phil Adams

Steve Jobs once said, “It’s impossible to fail if you learn from your mistakes.” If you’re here today, it either means you want to learn from others’ mistakes or you’ve made a few yourself. Either way, email marketing blunders are a chance to dissect bad thinking and...

We all love a good animated GIF. Nearly 40 years have passed since the world saw its first GIF (a rotating globe created in 1987), and they still intrigue and entertain us. These days...

The email newsletter is among the most potent weapons in your email marketing arsenal. They leap buildings with optimal newsletter design, fly around on social media, and...

Sometimes a tried-and-true method can be more successful than an innovative one, and this principle applies to newsletter marketing. Working in ecommerce and digital marketing...

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...

The internet is an essential part of modern digital life. Humans use it for almost everything, from shopping to dating to appointments. Every time you use the internet, you use an IP...

The grand total of $55K funded one entrepreneur’s Potato Salad Kickstarter – a monumental 31,576% above his goal. Exploding Kittens, a card game for people who...

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...

Believe it or not, most businesses execute their customer onboarding emails all wrong. That’s because they often send useless, nagging messages, which can be worse for your...

There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now...

Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some...

Over time, your email marketing strategy can grow into a dense forest of statistics where you can get lost. To improve the effectiveness of your email campaigns, you...