Phil Adams

How to create eye-catching newsletters in 8 easy steps

The email newsletter is among the most potent weapons in your email marketing arsenal. They leap buildings with optimal newsletter design, fly around on social media, and...

Designing the perfect newsletter for marketing

Sometimes a tried-and-true method can be more successful than an innovative one, and this principle applies to newsletter marketing. Working in ecommerce and digital marketing...

Multivariate testing: What is it and how to use it

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...

IP address explained & basics you should know

The internet is an essential part of modern digital life. Humans use it for almost everything, from shopping to dating to appointments. Every time you use the internet, you use an IP...

4 email hacks to launch a successful Kickstarter campaign

The grand total of $55K funded one entrepreneur’s Potato Salad Kickstarter – a monumental 31,576% above his goal. Exploding Kittens, a card game for people who...

The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...

How to deliver the best customer onboarding email

Believe it or not, most businesses execute their customer onboarding emails all wrong. That’s because they often send useless, nagging messages, which can be worse for your...

Email marketing strategies for small businesses

There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now...

Father’s Day email marketing ideas to cut through the crowded inbox

Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some...

4 steps to complete your email marketing audit

Over time, your email marketing strategy can grow into a dense forest of statistics where you can get lost. To improve the effectiveness of your email campaigns, you...

The ultimate guide to building your email marketing team

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The...

What is CRM? A comprehensive guide to CRM marketing

Customers interact with your brand more than you may realize. Whether it's visiting web pages, subscribing to...