Phil Adams

If marketing was a competition, email would win hands down. The ROI of email marketing is £42 ($57) per £1($1.36). That’s a 4,200%...

Digital marketing is such a broad subject that university students spend up to five years studying it. The internet can seem overwhelming...

Shock and horror – you're sending out a Halloween-themed email campaign but can't think of any good subject lines... The scariest...