Author

Kasey Steinbrinck

Senior Content Marketing Manager at Mailgun and Mailjet by Sinch

Latest stories by Kasey Steinbrinck

Gods putting together molecule pieces

The importance of lifecycle email marketing campaigns

Just imagine what it would be like if they made a version of Disney’s “The Lion King” for digital marketers. Instead of “The Circle of Life,” there would be a hit song called “The...

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Conversational customer engagement and the future of email

We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement...

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Email personalization and data privacy: What marketers need to know

More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms...

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Green marketing: What it is and what you can do

Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good...

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Gods working with graphics and laptop

Successful email marketing: 5 best-in-class insights

It’s a safe bet that you want to be more than just average. And it should go without saying that...

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The power of personalized emails: A guide for marketers

Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you...

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Hermes delivering mail in front of two screens

Email marketing audits: Everything you need to know

What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the...

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Black Friday email marketing strategy: the retail perspective

Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who...

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Dark mode for email survey: What do marketers think?

Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark?...

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