Kasey Steinbrinck

Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...

What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...

Most of us already know that there are some major benefits to using storytelling in marketing. However, we’ve all heard some really good stories as well as stories that bore us to death. So, what are the secret ingredients for a powerful and persuasive marketing...

There are plenty of marketers out there who care a whole lot about the environment and protecting the planet. Those same marketers are smart enough to know that many...

Just imagine what it would be like if they made a version of Disney’s “The Lion King” for digital marketers. Instead of “The Circle of Life,” there would be a hit song called “The...

We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement...

More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms...

Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good...

It’s a safe bet that you want to be more than just average. And it should go without saying that...

Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you...

What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the...

Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who...