Kasey Steinbrinck

Author

Kasey Steinbrinck

Kasey Steinbrinck is a Sr. Content Marketing Manager at Sinch Email on Acid and Sinch Mailgun. He curates the EoA blog and cranks out our long form content and reports. He writes about all things email and email adjacent.

Latest stories by Kasey Steinbrinck

Hermes and Hera in front of the desktop graphics

How to get consumers to open more of your emails in 2024

Email inboxes are jam-packed with promotional messages. There’s no way to avoid it. Every B2C brand on the planet would love to see their email open rates start skyrocketing, but is that realistic? If you’ve been split testing subject lines and failing to find clear...

Read more

The path to email engagement 2024

Key takeaways from Sinch Mailjet’s The path to email engagement 2024

Increasing engagement is like the holy grail of email marketing. How many times have you launched a campaign you thought would generate tons of clicks and conversions only to have it fall flat? Maybe you’ve even said to yourself, “What is it these people want from...

Read more

Woman decorates for the holidays

How to promote Black Friday: What holiday shoppers really want

‘Tis the season for holiday promotions. Inboxes, mailboxes, social media feeds, and TV screens are filling up with marketing messages as brands look to capitalize on the busiest time of the year for many retailers. So, are you giving those shoppers what they want and...

Read more

Satisfied customer receives email

Why email deliverability issues will ruin the customer experience

You know that feeling when you’re anxiously waiting for an important package to arrive, but it doesn’t show up at the time you expected or maybe even needed it? That's frustrating. Many of your customers feel the same way when deliverability problems prevent email...

Read more

Hermes delivers email to a Greek goddess

What do marketers need to know about email deliverability?

What does the term “email deliverability” mean to you? The truth is...there’s a lot more to it than simply getting messages delivered. If you think of email deliverability as the best practices you follow to avoid the spam folder and blocklists, you’re getting closer. But...

Read more

Hermes on a seesaw

How to tackle the biggest email design and development challenges

The email channel is an excellent way to achieve major marketing objectives, but for those who design and code campaigns, it also causes frustration. Why doesn’t this look right in Outlook? How come our logo disappears in dark mode? Why is it so hard to make a...

Read more

Greek god with the number 10

Email marketing objectives: 10 ways it can boost your business

What can email marketing do for you and your business? Seriously... What’s the point of sending emails anyway? We could talk all day about the value of reaching people through email communications. But why take our word for it? Let’s explore the many ways you can...

Read more

Hermes pointing on letter, Hera taking notes

The state of small business email marketing: Inbox Insights 2023

In many ways, the inbox provides a level playing field for businesses of all sizes and types. If you can build a list of engaged subscribers and deliver relevant messages, a small business has about the same chance of reaching someone with email as a Fortune 500...

Read more

Hermes and Hera sitting on some cupcakes

Email marketing statistics: From overall success to personalization

Email marketing statistics help you measure and compare your program’s success and strategy to other senders. While it’s totally true that every industry, brand, and contact list is unique, looking at the big picture helps you find areas of improvement. Inbox Insights...

Read more

Gods with glasses and woodframe whiteboard

Email marketing in 2023: Key takeaways from the Inbox Insights survey

Email is a powerful communication channel and a versatile marketing tool. Ask a bunch of senders about their approaches to email marketing in 2023 and you’re sure to hear a different answer every time. Your business and brand are unique. So is your email...

Read more

Hermes and a Goddess chill on some stats in front of stationery

Small business marketing: Can email help you survive a recession?

During a recession, the little guys often get hit the hardest. As the economy takes a turn for the worse, it impacts different regions, industries, and people in different ways. Small businesses, for example, may struggle to survive a recession more than large...

Read more

Hermes shows some statistics to a Goddess

Marketing in a recession: Insights from “Email in an evolving economy”

If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a little worried about what’s going to happen to the global economy in 2023. We get it... Whether you’re concerned about working with a tighter budget, keeping a small business afloat, or...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon