Kasey Steinbrinck

Marketing in a recession: Insights from “Email in an evolving economy”

If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a little worried about what’s going to happen to the global economy in 2023. We get it... Whether you’re concerned about working with a tighter budget, keeping a small business afloat, or...

Email spoofing: How brand impersonation really works

Celebrity impressions are hilarious. Who doesn’t love a good Sean Connery or Marlon Brando impersonation? But when bad actors impersonate your brand through email spoofing, it’s no laughing matter. Because email is such a personal and trusted...

What is RCS messaging and should it be in your marketing mix?

Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...

SMS and email marketing: Comparing communication channels

What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...

Storytelling in marketing: Make your customer the hero [Infographic]

Most of us already know that there are some major benefits to using storytelling in marketing. However, we’ve all heard some really good stories as well as stories that bore us to death. So, what are the secret ingredients for a powerful and persuasive marketing...

Why green marketing strategies are good for business [Infographic]

There are plenty of marketers out there who care a whole lot about the environment and protecting the planet. Those same marketers are smart enough to know that many...

The importance of lifecycle email marketing campaigns

Just imagine what it would be like if they made a version of Disney’s “The Lion King” for digital marketers. Instead of “The Circle of Life,” there would be a hit song called “The...

Conversational customer engagement and the future of email

We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement...

Email personalization and data privacy: What marketers need to know

More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms...

Green marketing: What it is and what you can do

Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good...

Successful email marketing: 5 best-in-class insights

It’s a safe bet that you want to be more than just average. And it should go without saying that...

The power of personalized emails: A guide for marketers

Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you...