Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Unsubscribe link

An unsubscribe link in a marketing email allows users to conveniently opt out of further communications. Unsubscribe links are essential to maintain your sender reputation, increase deliverability, and ensure your company follows applicable regulations.

Always add an unsubscribe link in the footer. That way, recipients won’t report that there’s no unsubscribe link, and your emails won’t end up in the spam folder.