Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Shared IP address

A shared IP (internet protocol) address is a series of numbers assigned to multiple domains. For example, “” can have a single IP address (commonly called dedicated IP), but “,”,” and “” can have a shared IP address, which is shared among themselves.

A shared IP is easy to set up and highly cost-effective. It’s especially useful for small businesses looking to reduce costs. Companies looking to prove the trustworthiness of their domain can use an ISP-shared IP address.

Previous term