Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
Shared IP address
A shared IP (internet protocol) address is a series of numbers assigned to multiple domains. For example, “mailjet.com” can have a single IP address (commonly called dedicated IP), but “mailjet.ca,” mailjet.uk,” and “mailjet.com” can have a shared IP address, which is shared among themselves.
A shared IP is easy to set up and highly cost-effective. It’s especially useful for small businesses looking to reduce costs. Companies looking to prove the trustworthiness of their domain can use an ISP-shared IP address.