Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Omnichannel marketing

Omnichannel marketing involves reaching out to potential and existing customers through all the channels a brand has presence on. This helps create additional leads and conversions, allowing companies to convey a consistent message.

Once brands have a thorough understanding of their target audience, they design a message to broadcast simultaneously on all the channels. They seek to unify communications and tailor messaging based on the target audience’s specific needs, increasing brand recognition and improving user experience. Channels can include social media, direct mail, and email marketing.

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