Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Marketing email

A marketing email uses electronic communications to promote a company’s products and services. Besides providing an excellent platform to gain customers and drive sales, marketing emails are an exceptional way to manage customer relationships. A customer relationship management (CRM) software and marketing emails work hand-in-hand. The software collects data about potential and existing customers, which professionals use to automate or create marketing emails to turn these customers into buyers.

Email marketers can adopt an automated email marketing software to target specific audience segments to generate sales based on their location in the customer journey.

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