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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Marketing collateral

Marketing collateral is any material created and used to promote a campaign. Most campaigns use various media channels to advertise a company’s products and services. Using different methods expands a brand’s marketing efforts by reaching as many target audience members as possible. Brands should have a marketing collateral checklist in place to ensure their campaign will somehow appeal to every target audience member. This can include social media, email marketing, print media, a landing page, or a blog.

Professionals designing marketing collateral should consider personalizing it to increase the chances of triggering a potential consumer to take action.

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Marketing budget