Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Marketing analytics

Marketing analytics are metrics and data derived by examining the performance of a marketing strategy. It consists of unified marketing measurement (UMM), media mix models (MMM), and multi-touch attribution (MTA), which are techniques used by companies to measure their metrics and make data-driven decisions to increase market share and grow their brand.

Email marketing analytics include open-rates, click-through rates, conversions, and more.