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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Marketing automation platform (MAP)

A marketing automation platform (MAP) is a centralized platform that facilitates content creation, designing, and scheduling. This software lets marketers save time on monotonous tasks to increase productivity. It helps with drip campaigns, email actions, CRM updates, SMS, and more. Email marketers conducting a MAP comparison should consider the potential expenses and their unique requirements.