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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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CPM stands for “cost per mile” or, alternatively, cost per 1,000 clicks. It refers to the monetary expense associated with obtaining 1,000 advertising impressions on a web page and helps marketers better understand a campaign’s budget and impact. 

In digital marketing, CPM helps determine pricing for online advertising by considering the number of impressions created by an ad. For every 1,000 impressions, advertisers pay websites a predetermined price. Email marketing professionals also use a CPM calculator to establish the CPM using the following formula:

Campaign’s total budget / number of impressions * 1,000 = CPM

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