Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

CPM

CPM stands for “cost per mile” or, alternatively, cost per 1,000 clicks. It refers to the monetary expense associated with obtaining 1,000 advertising impressions on a web page and helps marketers better understand a campaign’s budget and impact. 

In digital marketing, CPM helps determine pricing for online advertising by considering the number of impressions created by an ad. For every 1,000 impressions, advertisers pay websites a predetermined price. Email marketing professionals also use a CPM calculator to establish the CPM using the following formula:

Campaign’s total budget / number of impressions * 1,000 = CPM

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