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Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Call-to-action

A call-to-action (CTA) seeks to persuade users to take action, whether that’s signing up for a newsletter, receiving information, or buying a product. It uses elements like branding, graphics, and copywriting to entice users to follow through, boosting conversion rates.

Email marketers must use a CTA button within emails to encourage users to visit the company’s website. Consider positioning the CTA button at the end of a marketing email. Use contrasting colors and concise language, like “Click to learn more,” to help the button stand out against the background, and include a brief pitch that shouldn’t overwhelm the recipient with complex language.

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CPM