Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Brand identity

Brand identity is the overall impression of a company’s personality, values, voice, and USP (unique selling point). A brand identity design uses elements like logos, web pages, packaging, and more to convey a company’s voice and tone. It’s generally confused with brand image, but brand image is the overall impression of a company among its consumers. Brand identity focuses on the attributes a brand seeks to convey.

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