Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Branded email

A branded email communicates your company’s personality and values through logos, design elements, and social media accounts. These emails provide your email list with a chance to connect with your business and make a purchase, boosting sales and building customer loyalty. Consistent content also helps current and potential customers recognize your brand.

As an email marketer, consider how your branded emails can convey the unique appeal of your brand. That might be through team photos or “live links” that route them to your website or social media channels. These extra elements help make your marketing emails memorable, triggering interest and improving customer retention rates.