Back to main menu

Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Advertising

Advertising is a form of communication with potential and existing customers that seeks to convince them to purchase a product or service. This could be through print media, television commercials, email marketing, online promotions, and more. While each differs in format, they all aim to persuade consumers to take action.

Email marketers use a creative, which is a digital ad sent to subscribers. This could be in the form of an image, video, or graphic. As the name suggests, a creative should be thought-provoking and original. This can effectively impact audiences, leaving them with a lasting impression and keeping the brand fresh in their minds.

Previous term

Ad network

Related readings

Hermes and a Goddess sort out figures in front of a wall being painted

How to embed a video in an email marketing campaign

The world of email marketing is changing every day, and as more and more brands recognize the...

Read more

Hermes delivers a letter to Hera

Gmail Promotions tab: A guide to optimize email delivery

The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions. Some marketing pundits predicted that it marked the end of email marketing as we know it. Others were less dramatic and just stated that it would have a negative impact on the opens and clicks of...

Read more

Hermes on moped

The best time to send emails: Cracking the code

When it comes to code-breaking, the movies often make it look easy...

Read more