Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Affiliate marketing

Affiliate marketing consists of people outside a company promoting that company’s products or services and earning a commission with each sale. Commission is earned through: pay-per-sale, pay-per-click, pay-per-lead, and pay-per-install. Because it pays per transaction, affiliates require less upfront cost, so companies can spend money on other vital projects. Affiliate links compile sales figures from website to website, seamlessly earning money for affiliate marketers.

Affiliate marketing websites allow companies to tap into a budget-friendly marketing source and boost their brand awareness with less overhead. Email marketers starting affiliate marketing without any extra expenses should pick a field and a target group, choose a free affiliate program, and create content for their target audience before providing them with a platform to interact with the brand.

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