Pauline Donore

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How many of you have found yourselves working on projects where the number of contacts is continually increasing? Doesn’t it seem like we always end up wasting precious time sharing usernames and passwords among colleagues (wh

Right now, you may have an account with Mailjet or another email service provider full of contact lists, templates, users, and past campaigns that span across many projects. Like a crowded desk, this can get overwhelming fast, especially for larger brands or agencies that manage email for multiple clients and products.

That’s where sub-accounts come in handy. They let you manage multiple different accounts (or API keys) under one master account. If you’re an agency, you can separate clients. If you send both marketing and transactional emails, you can separate lists and templates.

If you’re looking to get started with Mailjet’s sub-accounts right now – here’s a short guide for you.

If you’re still unsure if it makes sense for you, well read on! We cover all the different use cases for sub-accounts below.

Simplified management

When you create an account, we automatically assign you an API key. Each user receives a different key, which becomes associated with their sender reputation. This enables us to be alerted if certain emails do not comply with the deliverability thresholds.

When sub-accounts are created, secondary API keys are allocated to them. This enables you to compartmentalize the emails you send.

Separate your transactional emails

Using a secondary API key to separate your marketing emails from your transactional emails is strongly recommended in order to block all your accounts in the event of a problem with deliverability.

Your customers are impatiently waiting to receive their emails to activate their subscriptions or for their order confirmations. These essential emails, which are called transactional emails also have the highest click and opening rates.

Separating marketing and transactional email traffic in your account will enable you to avoid having your transactional messages completely blocked after sending marketing emails with high bounce or spam rates. Make sure you read our latest article on deliverability to find out about all the best practices and to guarantee the success of your marketing campaigns.

As soon as you sign up for a paid subscription, you have the option of creating sub-accounts by sending a simple request to support. The addition of API keys is only valid on your main account.

  • Go to ‘My account’ and click on ‘Master API Key & Sub API key management.’.

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  • You now have access to the button: “Create a new sub-account API key”

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  • Give your new API key a name and click on “Create” to obtain a secondary API key for your emails.

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  • In our example, we have created two in total to separate our transactional emails from our marketing emails.

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  • If you now wish to send Marketing and Transactional campaigns, simply select the corresponding account from the banner that appears at the top of your account and then continue as you usually do:

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Provide access to your accounts and sub-accounts

Mailjet offers you the option of sharing access to your account and your sub-accounts with others, in a completely secure manner.

Share your email credits

Providing access to your account rather than creating new ones enables you to centralize your expenses. Since your sub-accounts will share the same subscription as your main account, the collaborators that you grant access to will be subject to the same limitations as your main account.

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Sharing sub-accounts access with a client or another team allows them to benefit from the email credits of your subscription. If they send 5,000 emails, they will automatically be deducted from the 30,000 emails allocated to your Bronze plan for example. Since Mailjet’s pricing is solely based upon the number of emails that you send, this will not lead to any additional management costs.

Securing your information

By sharing access to your account via our shared management tool, you can ensure optimal security. Your collaborators will only have access to the sub-account that you share with them and they cannot access your main account.

In addition, you can restrict the access rights to your account. For example, you can opt to hide the “Account billing” and “Account configuration” pages and make your collaborator’s experience a lot easier, while securing your data. Finally, you can change the rights or revoke access at any time.

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Work with others without losing control

Work together more easily with your colleagues or your clients by giving them access to your sub-accounts, while keeping an eye on their campaigns.

Let’s look at two examples to get a better understanding of the possibilities:

Develop a sound global and local strategy with sub-accounts.

If your company has subsidiaries in multiple countries or have multiple that chapter that send out local campaigns (like franchises, for example), it is important to have a consistent brand image across the various entities.

In order to simplify the work of your teams, your team should each have a different sub-account. This is the ideal solution for simplifying their use of the tool while giving you the possibility of checking that they are complying with your global strategy.

You only have one invoice to pay for all your teams, and they can benefit from your email credits according to their needs.

  • Start by creating as many sub-accounts as you have teams in charge of email campaigns as we did previously to separate your marketing and transactional traffic.

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  • To give your collaborators access to these sub-accounts, go to “My Account” and then “Account Sharing” and then click on the “Define access” button:

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  • Enter your collaborator’s email and then select the sub-accounts that you wish to share with them. Here we want to share the English-speaking emailing accounts so we share the “US Marketing” and “UK Marketing” sub-accounts:

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  • Define below the pages of the sub-accounts that you do not wish them to access. Here we remove the billing and configuration pages from the account, as well as the Transactional page because this account will only be used to send Marketing emails:

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  • Click on “Add”. Your collaborator simply has to click on the activation links of the emails received in their inbox and connect to their account using their login details to validate this sharing.

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  • Your English-speaking email campaign manager now has access to the two sub-accounts ‘US Marketing’ and ‘UK Marketing’ with the requested limits:

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As an agency, all of your clients under one roof

If you are an agency, you will have a number of clients who ask you to run their emailing campaigns. Creating one sub-account per client will enable you to simplify the task:

  • You will then be able to have access to the statistics on each of your clients separately.
  • If one of your clients sender reputation is compromised due to poor sending stats, this will not have any impact on the rest of your portfolio since their email streams are separated.
  • You do not need any technical knowledge to set up your sub-accounts.
  • When sharing a sub-account with your clients, you can give them access to the statistics on their campaigns only to facilitate the reporting.
  • You have the advantage of single billing, irrespective of the number of sub-accounts that you decide to create.

Did you know that we offered this sub-account feature at Mailjet? Are you interested in it? Please give us your opinion on Twitter and be sure to follow us because we have more good news to announce about shared accounts.