24 Sep 2014 • BLOG - News
Mailjet Monday: Matt Ciel
24 Sep 2014
Happy Monday! This week, we sat down to chat with Matt Ciel, our first sales hire in the U.S. Matt is working with our growing team in New York to expand our brand presence and build relationships in the local startup community.
What do you do for Mailjet?
I work on Enterprise Sales, which involves working with companies who send large amounts of bulk email. I manage the entire sales cycle, from prospecting to closing. The thing that’s great about email is that it’s a versatile product. Companies of all stages, from SMBs to enterprise use email because it’s easy to set up and has a great ROI. It’s also a universal form of communication compared to other social media channels. It’s the best way to reach customers because everyone has an email address.
One most surprising thing you’ve learned about email so far?
I didn’t realize how much goes into creating an email campaign. You’re always testing, optimizing after each send and improving your technique. And between designing through HTML and using APIs, you can get really creative with your emails.
What does a typical day look like for you?
First thing in the morning I come in and try to file as many calls as I can – inbound leads as well as prospecting new opportunities. Depending on how busy I am that day, these meetings usually take me through mid-afternoon. Then, I spend most afternoons reviewing and brainstorming new sales techniques to use at scale.
Tell us about your favorite Mailjet moment.
I recently visited the Paris HQ to meet the team for the first time. It was my first time in Paris, so that in itself was a memorable experience, but the best moment by far was when the team took me up to the top of the Eiffel Tower. To fully soak in the experience, we climbed the steps and sipped on champagne at the top of the tower.
What’s on the radar for Mailjet in the coming months?
Most recently we launched some exciting new features. Of these, A/x testing is one of our favorites. It puts us above and beyond what our competitors are doing now and takes us closer to our goal of being the all-in-one email service provider that helps customers easily innovate with email.
I’m also attending a few conferences in the NYC area in the coming weeks. There’s NewCo (which we’re also sponsoring) on October 1 – 2 and eData Source Symposium 2014 on October 9th. If any of you are going to be there, definitely come say hi and chat email!