5 Feb 2016
How To Win The Super Bowl With Email Marketing
5 Feb 2016
For five months out of the year, the National Football League dominates the airwaves each and every Sunday. The biggest of those Sundays is the Super Bowl, which pits the two best teams in the league against each other.
While the game itself is only 60 minutes long, the Super Bowl is a 3 hour and 30 minute affair where marketing and advertising takes city stage.
Lights, cameras, action, it’s football time…or should I say marketing time!
You Don’t Have To A Huge Budget To Win In The Super Bowl
It’s no secret that for the $5 million price tag of a Super Bowl commercial you could hire Puff Daddy to make an appearance at your holiday party for 5 years straight. Or if you’re feeling really adventurous, you can buy a fleet of 200 lions to ride to and fro to work for the rest of your life. Yes, we’re really serious about this!
But really, you don’t need a big budget to win the big game.
Oreo showed this during the 2013 Super Bowl with their lights out tweet.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
The action isn’t happening on just the TV screen, keep your eyes on social media to find things that people are talking about and create content around that. Be creative but keep it simple.
The Power of the Super Bowl Giveaway
Whether you’re a sports fan or not, everyone can agree that they love giveaways and what better time to do a giveaway than during the big game.
Papa John’s utilized this strategy very well and in a way that they don’t lose a thing.
Luck was on Papa John’s side with the giveaway but traditionally the Super Bowl has never gone into overtime in the entire history of the NFL. This giveaway not only got people excited, because who doesn’t like free pizza; but also it generated tons of engagement.
You don’t have to be this bold, but make sure your giveaway makes sense for the big game while staying true to your brand.
Depending on who you ask, the Super Bowl halftime is or isn’t important, so that means people will be busy checking their phones.
Time your email to go out between as the second quarter ends and right before the halftime show wraps up.
Bonus tip: To really capture people’s attention, take advantage of this year’s halftime performers in your subject lines. Hint hint, this year the performers include: Coldplay, Beyonce and Bruno Mars.
Score The Touchdown After The Game
After an exciting 3 hours of amazing action and commercials, the game has come to a close with one team being crowned the Super Bowl winner.
They aren’t the only ones who are winning, the post game email strategy is a great way to draw in an audience with an exciting limited time deal.
DirectTV did exactly this in 2012 after the Baltimore Ravens won the Super Bowl.
This offer is great for a few reasons. It’s simple yet does a great job of integrating a football theme while playing off the recent Super Bowl events.
Post game emails gives you a chance to capture people’s attention as they munch on those last few hot wings and decide if they should finish their beer or not.
All in all, the Super Bowl is a big event that your business should definitely be taking advantage of. Be creative, think outside of the box and cheer on your favorite team. Go team go!