Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with holiday decorations… and suddenly, you’re thinking to yourself “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and your tools out to craft your Black Friday and your Cyber Monday email campaigns.
But hey, we know it’s hard to be outstanding every single time you prepare an email campaign -and we know pressure’s high for this specific event, when consumers receive a mountain of emails each day with discounts and promotions from each and every brand they’ve ever subscribed to.
Raise up, email marketers: it’s time to craft the perfect Black Friday and Cyber Monday emails. Just follow our steps and you’ll create a masterpiece.
Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.
Email tips for Black Friday & Cyber Monday
The Basics: A Good, Responsive Layout
Yes, we’re being Captain Obvious here. But no matter how attractive the prices you offer are, you can’t afford to send out an average looking Sale campaign with multiple CTAs, a festival of different fonts and kaleidoscopical colors. Last Black Friday, we still saw A LOT of these.
DON’T do this:
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