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Understanding in-housing: Bringing marketing functions home

In this post, we tell you about partnering with DMA to discuss in-housing key marketing functions. Download our full research report to discover our findings.

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Understanding In-Housing: Bringing Marketing Functions Home is a research report by Mailjet and the DMA.

In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices.

To dig deeper, Mailjet has partnered with the DMA to look more closely at how and why brands are in-housing key marketing functions, by exploring the benefits, challenges, and potential future performance.

The research is a fascinating insight into the key drivers and outcomes that businesses have already seen from their experience of in-housing functions, as well as the challenges ahead in understanding and realising the full benefits of bringing other functions within an organisation.

Download the full research report Understanding In-Housing: Bringing Marketing Functions Home to get a closer look at the state of in-housing, its benefits and challenges.

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