Mylène Blin

Opt-in is for life, not just for Christmas

The Holiday season is the time to grow your email lists. Email opt-in is the key to do it right -follow our tips to convert your contacts for life...

How to reactivate your contact list after the summer

Wait – what just happened? Just a few days ago, we were lying on the beach, perfecting our suntan and obsessively checking the time to ensure...

Content engagement: Finding your inner email voice

It’s summertime, and you might be spending it away from civilization, doing yoga in a remote ashram in Southern Sri Lanka and trying to...

Privacy shield: A new episode in the “email marketing & EU data protection” series

Safe Harbour and its new version Privacy Shield are again making the headlines...

Infographic: How to maintain customer engagement over the summer

It’s that time of the year again: offices are emptier than a hermit’s address book, while beaches...

How to use email for your brand storytelling

Really powerful marketing ideas are all born from simple psychological principles...

Infographic: Strengthen your customer relationship with email automation

Over the years, we have seen email go from a way to send family members pictures to a way for businesses to increase their sales and...