Dale Hart

What’s the best time to send your email newsletter?

If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: What’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates...

How to integrate landing pages with your email marketing campaigns (and why)

Crafting compelling email content is crucial for all senders. But what happens after a subscriber clicks that enticing call to action (CTA) you’ve rounded out the copy with? Where are you sending them to? And why? A well-thought out and connected lead...

What is an SMTP relay and why do we use it?

Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the channel’s ins and outs is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...

Lead capture landing pages: What are they and how to create them

If you've ever found yourself browsing the web and stumbled upon a page offering a free ebook, webinar, or product demo in exchange for your email address, then you've encountered a lead capture landing page in action. But what exactly are they, why are...

Email authentication: What you need to know about DMARC, SPF, DKIM, and BIMI

Sometimes the world of emails can seem like a digital Wild West; with scam bandits, fraudsters, and phishers lurking behind every whiskey-stained saloon. However, armed with the right tools and knowledge, you can don the proverbial sheriff's badge and...

Understanding new sender requirements: A fireside chat with Yahoo & Google

Now that we’ve officially rolled into 2024, it means Google and Yahoo’s email authentication changes are coming into effect. But what does this really look like for email senders? How is it going to impact you directly? And what will need to be implemented to...

Email headers: What are they and how to read them

Hands up if you heard someone talk about email headers but had no idea what they were. Or, even worse, maybe your technical team asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going to tell you...

3 email marketing strategies to massively reduce churn and boost customer retention

For email senders who have mastered the art of captivating subject lines and compelling content, there’s another concept you might not have considered that will add an intriguing chapter to your marketing playbook – customer retention. While it’s an area more...

Email link tracking to get better insights and push your strategy further

As an email sender you understand the significance of tracking clicks and opens in gauging the success of your campaigns. Without them, it’s almost impossible to get a handle on how customers are engaging with your content. However, there's a lot of valuable...

7 tips to create the best Valentine’s Day email marketing campaigns

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns...

Getting your Super Bowl email marketing strategy right

There are 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the...

Email Academy: Taking your email strategy beyond the basics

If you joined us for our first episode of Email Academy – Mastering the basics of email marketing–