5 Moment Marketing Tips Before Take-Off

They say content is king and we’re not denying that, but we believe that there’s one ace that can trump the king, and that’s Moment Marketing, also known as micro marketing. No matter what your brand has planned, when a special moment arises, everything else goes out the window.

Moment Marketing is the ability to take advantage of an event to deliver relevant and related, seemingly spontaneous, and often fleeting interactions with customers in real time.

— William Grobel, Senior Manager, Deloitte Digital. Toolkit 2016; Moment Marketing

Thanks to social media, it’s easier than ever for companies and brands to hop on the latest trend. From the #RunningManChallenge, to the famous Oscar selfie or the tweet by Oreo during the Superbowl, these marketing moments are only open for a small period of time.

Sure, we can talk about cool examples all day long, but why not show you how to do it yourself? Here’s a few ways to incorporate Moment Marketing into your email strategies.

Mailjet #BizHeroes Twitter Recap

We recently had the pleasure of taking part in the weekly #BizHeroes Twitter chat powered by Paper.Li. Our very own Jeremy Viault represented the Mailjet team in the chat surrounding the topic of email marketing.

It was a chat full of funny insights into Jeremy’s love for biking and emails as well as tons of gems delivered by Jeremy and the rest of the people taking part in the chat.

Here’s a few moments from the Twitter Chat that we know you’ll enjoy:

[View the story “Mailjet #BizHeroes Recap” on Storify]

Also, be sure to check out our Flight Academy, a free online course that covers the A to Z’s of email marketing fundamentals.

8 Do’s and Don’ts of Email Marketing Automation

Listen, the facts speak for themselves when it comes to email; it’s here to stay and it’s only getting better. Traditionally email marketing is broken down into two things, you have newsletters and email blasts.

That’s stuff of the old! It’s time for your business to step your game up and move into the future. I’m talking about email marketing automation. “But Chris, what exactly is email marketing automation and how does it work? 

Great question, I’m glad you asked!

In a nutshell, email marketing automation is a set of prompts that are triggered when your subscriber takes a certain action. Instead of having to do these things by hand, you can create whole campaigns to run automatically. This gives you more time to create funny faces on your Snapchat videos.

But remember, “With great power comes great responsibility.” And that’s why we put together this video of 8 do’s and don’ts of email marketing automation.

Enjoy!

 

WearHacks 2016

If you’ve never been to a hackathon, you should definitely go. It’s an experience unlike any other and you will be amazed at the ideas that become a reality in the span of a weekend.

Following up our experience at last year’s WearHacks event, we hopped on a plane and headed to Canada to take part in the WearHacks 2nd Annual Toronto hackathon.

Things kicked off on Friday night where over 200 students, parents and volunteers were on hand for the opening ceremonies. After hearing about the various problems that could be solved during the weekend and seeing the wearable devices (Pebble Smartwatch, Oculus Rift, Myo Armband and more) that were available to use, the students broke up into teams to get to hacking.

WearHacks

Saturday is when things began to heat up as the teams were heads down working on getting their product ready for demo day on Sunday. In between coding, games of foosball and lunch, there were several keynote speeches given by prominent members of the tech community.

As Sunday rolled around, students started to feel the pressure as the deadline for product submission loomed near. With all of the entries in, the judges began their task of deciding which projects should be demoed live in front of everyone.

At the end, 10 teams were selected to pitch their ideas to the entire audience and 3 teams ended up walking away with prizes.

Wearhacks

As we were one of the sponsors for the event, we also gave away a couple of Pebble Watches to the team that best used our API.

Wearhacks
 It was a great weekend and we were really amazed and excited by the things these students worked on. We certainly look forward to coming back next year!

Wearhacks

To check out a full recap, click the video below for our official Mailjet takes WearHacks Toronto 2016.

 

Saint Patrick’s Day

Every year on March 17th, thousands of people take to the streets donned in their finest green outfits to enjoy drinks, parades and corn beef and cabbage. In case you didn’t know, Saint Patrick’s Day is a holiday in commemoration of St Patrick, the patron saint of Ireland.

It’s believed that Patrick was born in the 4th century AD and rose to prominence due to his religious teachings using the three-leafed shamrock.

For businesses here in the U.S., Saint Patrick’s Day is a great time to show your green and showcase your pot of gold to potential customers.

Here’s a few ways you can spruce up your marketing to tap into your LUCK of the Irish.

Change your social media profile pics

A fun filled green profile picture or background will have your profile looking like festive.

Make them fun, green, and shamrock-y to show your love for the holiday and to ignite the same good spirit in your followers!

Urban-Outfitters Saint Patrick's Day

Use your email newsletter to spread your gold

Your email newsletter is gold and your customers are expecting value and a good deal on this joyous day. Take advantage of this additional attention.

Zagg-St-Patricks-Day-Everything-Green-20-Off

St. Patrick’s Day contest

Social media is a great place to not only post St. Patrick’s Day facts but you can turn this into a contest. Run a one-day only contest with the winner receiving a nice Shamrock…or maybe your best selling product.

Saint Patrick's Day Contest

Let us know on Twitter what ideas you believe will bring your business some luck on St. Patrick’s Day.

Feburary #MJChat Recap

We recently chatted with Albert Qian, the founder of Albert’s List during our monthly #MJChat.

Our guest expert shared tips on how he’s used social media, word of mouth and email to grow their email list to launch their business or product. Here are 5 things we learned about growing an email list using social media and email marketing:

1. Provide Value

Albert was very adamant about providing quality and value to your community before asking for money. As the people come, so does the money and other opportunities.

2. Be Genuine

Thanks to Hollywood, we believe that in order to be successful in business you must be cut throat and focus on making money. Albert told us that one of the keys to creating a successful community and a thriving business first begins with having a servant’s mentality.

Put the people first and they will spread the word about what you have to offer.

3. Email Allows You To Connect

While Facebook and Twitter are great platforms to help grow an audience, it’s not always the best way to send info and updates to a growing community. That’s where email comes into play.

Email is also a great way to reengage those members of your community that have been inactive.

4. Ownership

One of the biggest pitfalls about building a community on a social media platform is that you don’t own any of the data. If Facebook decides that you’re Facebook group is going to be shut down, how else can you contact your community? Albert has turned to email to make sure that his tribe is still connected with or without social media.

For complete highlights of the chat, check out our Storify article and make sure to join us for our next #MJChat. We will be meeting online on the final Tuesday of each month.

Also, be sure to check out our Flight Academy, a free online course that covers the A to Z’s of email marketing fundamentals.

#MJChat Twitter Chat Recap

We recently chatted with Joshua Davidson, Ahna Hendrix, Nat Eliason and Anthony Frasier during our monthly #Mailjet Twitter Chat.

Our guest experts shared tips on how they have used social media to grow their email list to launch their business or product. Here are 5 things we learned about growing an email list using social media and email marketing:

1. Create relevant content

The one thing that kept coming up during our Twitter chat on sure ways to grow your email list was creating relevant and good content.

2. Market, market, market

Content creation is key but it doesn’t mean much if you aren’t marketing it properly.

Nat Eliason was quick to note that for some businesses, they may not have time to share their content on social media, so they have to think outside of the box to get results.

Another user pointed out they get really niche and engage in relevant groups on Facebook or LinkedIn to start communication in order to share his content.

3. Be different and be consistent

Sometimes when creating content, people look to “recreate” what others have done successfully. And it can work sometimes but how long can you keep up that level of consistency? Our guests explained that you can be different but be consistent.

4. GIFs, design and emojis

It’s no secret that three of the major ???’s to success for cutting through the noise and reaching your customers are the use of gifs, good designs and emojis.

In our Email Design Toolkit guide, we break down how better designs can increase both conversions and clickthrough rates. You will be amazed at how much more engagement you will receive once you begin investing in better designs.

5. Test test test

There’s tons of data out there on the perfect time to send your emails or schedule posts on social media, but truthfully, audiences interact with content differently depending on the platform, the product and the brand. The only way to know what works best for your business or brand is to test test test!

For complete highlights of the chat, check out our Storify article.

Also, be sure to check out our Flight Academy, a free online course that covers the A to Z’s of email marketing fundamentals.

How to Use Social Media To Grow Your Email List [Twitter Chat]

With the new year comes New Year’s Resolutions, and one of our resolutions is to do an even better job of providing our amazing Mailjetters with information, tips and strategies to increase their business.

To do that, we’ve decided to create a monthly Twitter chat, where we chat with experts who will provide insight into their success. Our goal is to help you see results in your own business!

Our first of our monthly chat will take place on Tuesday, January 26th, from 11-11:30 a.m. EST. We’ll be chatting with four social media and email marketing experts who will be sharing ways you can grow your list using social media.

Promo
The top chat contributor will receive some Mailjet goodies, so be sure to participate!

Our Guest Experts

Joshua Davidson, @Dasjoshua

Joshua Davidson

Joshua is the founder of Chop Dawg, a company that helps entrepreneurs make great ideas become reality! They’ve been building award-winning web, mobile and wearable apps for companies around the globe since 2009. Joshua and Chop Dawg have a combined 1.170 million followers on Twitter and have been featured on FOX, MSNBC, CBS, Technically, and Mashable.

Anthony Frasier, @AnthonyFrasier

Anthony Frasier

Anthony is best known for being one of the savvy founders of The Phat Startup, an integrated media company that produces resources for aspiring entrepreneurs. By leveraging Lean Startup methodology and drawing on the connections between entrepreneurship and hip hop, Anthony and his team were able to create a successful nationwide conference called Tech 808. He has been featured on media outlets such as Black Enterprise, Black Entertainment Television (BET), CNN, CNN Money, and NBC’s The Grio. Most recently he was endorsed and named an innovator by AT&T.

Nat Eliason, @NatEliason

Nate Eliason

Nat Eliason is the Marketing Sumo at SumoMe, a company which provides a free set of tools to help grow your website.

Ahna Hendrix, @AhnaHendrix

Ahna Hendrix

Ahna Hendrix is the founder of Arch Digital Agency, a full service social media marketing agency specializing in the health and wellness industry. They have had the privilege of working with clients worldwide – the U.S., Spain, UK, Switzerland, Australia, and many more.

How to Participate

  1. Create a Twitter account.
  2. Follow @Mailjet and our guest experts.
  3. Follow the hashtag #MJChat using our tweetchat room or your favorite Twitter application (e.g., Twitter.com, Hootsuite, Tweetdeck, etc.), and be sure to include the hashtag in your tweet.

Sign Up for an Email Reminder

Mark your calendar and be sure to get in on the action on January 26th at 11 a.m. EST. Tweet you there!

Sign up below to receive a reminder.