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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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PPC (pay-per-click)

PPC (or pay-per-click) is a form of advertising where companies pay a fee to appear on a search engine results page (SERP) when a user types a keyword. PPC advertising helps companies stand out on SERPs, increase web traffic, and gain new customers.

Digital marketing professionals run PPC on platforms like Google Adwords.