Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
PPC (or pay-per-click) is a form of advertising where companies pay a fee to appear on a search engine results page (SERP) when a user types a keyword. PPC advertising helps companies stand out on SERPs, increase web traffic, and gain new customers.
Digital marketing professionals run PPC on platforms like Google Adwords.
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