Lifecycle marketing

Lifecycle marketing involves tailoring messages to interact with customers at each touchpoint in the customer journey. It has six stages: awareness, engagement, evaluation, purchase, support, and loyalty. During each stage, brands seek to nurture the customer relationship and provide them with what they need, improving their return on investment (ROI).

Brands design their lifecycle marketing strategies to expand their customer base. Although each brand’s strategy differs in length, the goal remains the same – attract and retain new customers.