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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Landing page

A landing page is an individual web page designed as a part of a marketing campaign, and is where visitors arrive after clicking on a link in an email, a social media post, or search engine results. It has a narrow focus and a call-to-action (CTA) button to drive conversions. The CTA button usually directs a recipient to subscribe to a newsletter, purchase a product, or learn more about a brand.

A landing page with a single CTA button keeps things simple and hopes to persuade recipients to take action without additional distractions.

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