Chris Coleman

Chris Coleman

Listen, the facts speak for themselves when it comes to email; it’s here to stay and it’s only getting better. Traditionally email marketing is broken down into two things, you have newsletters and email blasts.

That’s stuff of the old! It’s time for your business to step your game up and move into the future. I’m talking about email marketing automation. “But Chris, what exactly is email marketing automation and how does it work? 

Great question, I’m glad you asked!

In a nutshell, email marketing automation is a set of prompts that are triggered when your subscriber takes a certain action. Instead of having to do these things by hand, you can create whole campaigns to run automatically. This gives you more time to create funny faces on your Snapchat videos.

But remember, “With great power comes great responsibility.” And that’s why we put together this video of 8 do’s and don’ts of email marketing automation.

Enjoy!