Spring newsletter ideas: 16 real campaign examples

Your Spring email calendar: key dates

Big cultural moments, quirky niche holidays, and everything in between – these are your anchor points. Emails that align with real-world events consistently see higher open and click rates because holidays create urgency, emotional resonance, and endless excuses to hit send.

Global observances and local variations also unlock creative angles. Here’s a (relatively extensive) list of key dates to keep your campaigns spring-themed and ready to bloom:

Table of key spring dates 2025

Global Mother’s Day (and Father’s Day!) dates to note in 2025

Spring is a goldmine for family-first marketing. But you’d be wrong to assume every country celebrates Mom (or Dad) on the same day. From March to May (and even September) these holidays offer multiple opportunities to connect with your audience.

Mother’s Day

Here’s a quick guide to help you plan campaigns by region:

Table of Mother’s Day dates 2025

Father’s Day

There’s more consistency here – most countries mark the third Sunday in June (June 15th in 2025). Nonetheless, there are a few global outliers worth noting:

• March 19: Spain, Italy, Portugal

• May 8: South Korea

• September 7: Australia (because… why not?)

Spring events for newsletter inspiration

Looking for a timely initiative that isn’t tied to a traditional holiday? Spring is packed with high-energy, high-visibility cultural moments that can drive serious engagement.

Spring music festivals

Music festivals set the tone for fashion, lifestyle, and culture every spring. Perfect for style-led e-commerce brands, youth-focused campaigns, or anyone looking to channel that carefree festival energy.

Table of spring music festivals 2025

Spring sporting events

Big stakes, bigger emotions. Spring’s sports calendar is full of reasons to show up, show pride, and show off. Think playoffs, finals, comebacks, and legends-in-the-making; all ripe for newsletter content that taps into energy, loyalty, and hype.

Table of spring sporting events 2025

Other Spring campaign ideas

Not everything needs a special reason to land in someone’s inbox. Sometimes the best campaigns are born of the everyday. The quotidian.

Think seasonal allergies, sales, gardening tips, Pantone color obsessions (hint: it’s Mocha Mousse for 2025). Or just that sudden urge to clean everything. Spring stirs it all up – so use it.

Also, you might consider global Spring New Year’s festivals. From Songkran’s water fights in Thailand to Nowruz celebrations across Iran and Central Asia, these cultural resets are gold for email metaphors. Renewal. Fresh starts. Inbox spring cleaning, anyone?

16 Spring newsletter examples to spark inspiration

From Easter brunches to festival beats, we’ve pulled together real-life spring email campaigns that actually work – ideas and insights you can make your own. Planning a spring season promo? Launching a new line? Just trying to land in more inboxes? This is your creative cheat sheet.

Spring break campaigns

Date: March 3rd to April 6th (USA)

Spring Break is all about escape, and your email campaign should feel like one, too. These brands tap into travel, spontaneity, and seasonal excitement to inspire clicks (and bookings).

Glossier

Subject line: Spring Break plans? We’ve got a gift for you

This March newsletter idea hits all the right notes – effortless travel, last-minute beauty, and limited-edition freebies. Glossier knows its audience – the cool, casual, effortless ‘it girl’ – and plays into it perfectly. They promote their new product using a simple, eye-catching layout with minimal text, real customer testimonials, soft pink visuals, and multiple calls to action. The result? Compact, persuasive, and unmistakably on-brand.

What works in this campaign?

• Free and travel-size = irresistible Spring Break incentive

• Nails the seasonal moment with a classic “gift with purchase” tactic

• Branded pouch doubles as free promo: stylish travellers = walking ads

• Real quotes, dreamy visuals, and sharp CTAs make this campaign sing

Soludos

Subject line: Soludos Passport: Team Trip Bahamas Edition 🌞

Soludos leans into wanderlust and behind-the-scenes charm with this innovative spring marketing idea. Rather than going for a direct ad, they bring readers along for the ride, sharing real snapshots, travel recs, and team favorites from their Bahamas trip. It’s warm, aspirational content that builds brand affinity.

What do we like about it?

• Behind-the-scenes travel content builds trust and humanises the brand

• Subtle brand reinforcement through lifestyle storytelling

• Strong visuals create a mood of escapism and warmth

• Everyone loves a good recommendation!

April Fool’s email example

Date: April 1st (Global)

We all hate April Fool’s Day, right? No? Just us? We always seem to get caught out and end up being the punchline. This brand flipped the script.

Dictionary.com

Subject line: Don’t Fall for “Humbug”

This April 1st, Dictionary.com featured humbug as their Word of the Day – a sly nod to all things deceptive. Instead of making you feel silly, this clever email makes you smarter. It’s a light-touch approach: no gimmicks, just a well-chosen word and a playful, witty tone.

What’s good about this newsletter?

• “Hello, skeptic!” opener speaks directly to the curious, cerebral reader

• Makes April Fool’s Day feel clever, not cringey

• Video element boosts curiosity and click-through

• Clean, confident design that supports the message, yet doesn’t distract

Easter newsletter ideas

Date: Easter Sunday - April 20th (Global)

From springtime recipes to seasonal stems, here’s how brands brought fresh energy to their Easter email campaigns.

Anna + Nina

Subject line: Try this Easter Recipe, courtesy of our very own Fleur 🌷

Easter doesn’t have to be all bunnies and baskets. This stylish campaign from Anna + Nina leads with a recipe instead of the usual product push, and it works. Created in-house by their team, the Easter dish sets the tone for a feel-good, spring-ready, familial celebration, while subtly showcasing the brand’s homeware.

What works in this Easter newsletter?

• Free, feel-good recipe adds value and builds goodwill

• Sharing a home-cooked dish from a team member makes you feel like you’re part of the family

• Multiple products overlaid, creating a subtle can’t-host-without-them effect without the hard sell

• Visually consistent newsletter design with soft yellows, handwritten fonts, and elevated styling

FLOWERBX

Subject line: The FLOWERBX Guide to Easter Hosting

"Florals? For spring? Groundbreaking." We know, we know… but it is a flower company, after all. This curated Easter campaign is a lesson in seasonal sophistication, blending a bucolic aesthetic with an inviting sense of ease. The layout is refined and thoughtfully segmented, making it perfect for shoppers seeking a polished table setting or a considered seasonal gift.

What’s good here?

• Highlights specific seasonal stems (e.g., tulips, hyacinths) that evoke springtime

• Segments the offering into must-haves, finishing touches, and gift ideas – appealing to three distinct customer needs

• Balances inspiration with practicality: it’s as shop-now-able as it is stylish

• Clean, editorial layout lets the florals do the talking

Earth Day email ideas

Date: April 22nd (Global)

Earth Day is your chance to walk the walk. These standout campaigns blend purpose with personality, showing us how to do sustainability without sounding preachy.

FARM Rio

Subject line: We celebrate Earth Day every day

This Earth Day newsletter doesn’t just acknowledge the holiday, it owns it. Opening with a bold “We plant 1,000 trees a day” pledge, this spring campaign blends emotion, data, and stunning visuals to showcase their ongoing environmental commitment. It’s a great example of brand storytelling done right, where sustainability feels authentic, not opportunistic.

What works?

• Strong values-led headline paired with clear, measurable impact

• Soft, earthy design and textures evoke nature without the cliché

• Connects the brand’s fashion with a deeper purpose; not just what you wear, but what it supports

• Invites continued engagement with a “Follow Our Sustainable Journey” CTA

Everpress

Subject line: Celebrating Earth Day 🌎

Everpress goes bold and irreverent with their take on the Earth Day email. And it lands. With a graphic that’s hard to ignore and pulls no punches, the brand makes sustainability cool and confrontational. The focus here is sustainable fashion with a twist: showcasing unique designs while pushing their low-waste, pre-order model. It’s playful, purposeful, and perfectly targeted to a younger, eco-conscious audience.

What’s good about it?

• Striking artwork and headline combo commands attention

• Calls you out while calling you in; bold, humorous tone that invites self-reflection, not shame

• Promotes their eco-friendly products and pre-order model in plain, accessible language

• DIY “Design your own” CTA invites creative engagement and deepens connection

World Book Day email tips

Date: April 23rd (Global)

World Book Day celebrates storytelling, creativity, and the joy of a good read. It’s also a brilliant April newsletter idea for brands looking to share curated reads, thoughtful gifts, or ideas worth spreading.

Wynwood Walls

Subject line: Celebrate World Book Day! 📚

Wynwood Walls keeps it clean and culture-first, using World Book Day as a natural jumping-off point to promote its art-forward books. Bold visuals, curated categories, and a no-frills layout make it easy to browse and buy.

What do we like about it?

• Seasonal moment is leveraged without over-explaining

• Bright bookshelves + bold header = instant visual impact

• Clear category CTAs make the shopping journey easy

• Perfect alignment of product and occasion

Mother’s Day email ideas

Date: Varies by country (see table)

A well-timed Mother’s Day email can drive both emotion and sales. These two campaigns take different but equally compelling approaches.

Comme Si

Subject line: Mother’s Day Gift Guide

This Mother’s Day email taps into nostalgia and taste. With curated gift ideas for “The Sentimentalist”, “The Cultured Collector”, and more, Comme Si invites customers to shop by personality, not just product. It’s quiet luxury at its best: refined, thoughtful, and refreshingly heartfelt.

What’s good here?

• Feels more editorial than promotional

• Personality-driven copy adds emotional depth and meaning

• Gift guide model subtly drives add-on purchases (and a little guilt-driven generosity)

• Soft neutrals and clean layout feel elegant and premium

SKIMS

Subject line: Now Open: The Mother’s Day Shop

The marketing is the moment. SKIMS nails the “treat yourself” vibe with cozy visuals and comfy, matching sets. Whether you're shopping for your mom or just need a break from clingy toddlers, this Mother’s Day email celebrates softness and self-care.

What do we like about this Mother’s Day email?

• Playful, modern tone that speaks to tired moms and stylish daughters

• Focus on comfort and rest feels relatable and appealing

• Visuals highlight real-life motherhood without over-sentimentality

• Encourages early shopping with clear CTAs and an easy-to-shop layout

Wellness newsletter ideas

Dates: World Health Day - April 7th; Mental Health Awareness Month - May

Spring might mean sunshine and warmer weather, but it can also bring burnout, brain fog, and a general sense of “meh.” That’s where wellness campaigns shine. Whether you’re offering self-care tips or promoting feel-good products, why not use your spring newsletter to show that empathy is always in season.

Calm

Subject line: 💙 How to handle a case of the blahs

Part newsletter, part hug, this campaign reframes low moods as natural and manageable. The tone is soft, the design clean, and the message reassuring – everything you’d want from a mental health check-in.

Bonus points for tapping actor Walton Goggins (currently starring in the most talked-about show on TV) to voice their new Sleep Story!

What’s good here?

• Relatable headline that normalizes feeling low

• Clear, comforting structure with bite-sized wellness insights and tips

• Discount CTA framed as a gentle nudge toward self-care

• Smart use of celebrity to boost relevance and emotional pull

Pride Month campaigns

Date: Month of June

Rainbows aside, Pride campaigns are about connection, community, and showing your values. Pride Month gives brands a meaningful chance to stand for something while still driving clicks.

Shake Shack

Subject line: Sprinkled with Pride 🏳️‍🌈

Shake Shack keeps things sweet and straightforward with this bright Pride Month email. A limited-time, fun customer offer with proceeds going to LGBTQ+ advocacy group PFLAG. It’s colorful, charitable, and craveable – Pride (and marketing strategy) done right.

What do we like about it?

• Feel-good email template supports LGBTQ+ rights and delights subscribers

• Rainbow visuals + charitable tie-in = instant emotional appeal

• Cross-sells a secondary product (shakes over burgers) with smart seasonal positioning

• Seamlessly ties product to purpose without over-explaining

Sports newsletters

Dates: Varied (see table)

From the NBA playoffs to European soccer finals and tennis tournaments, springtime sports offer a litany of new season marketing ideas.

Little Beast

Subject line: 20% Off Select NBA Sweaters

This playful campaign is a real slam dunk of spring marketing. Blending a limited-time spring sale with the NBA Playoffs and adorable dogs in team gear, it scores on multiple fronts. A 3-pointer if you will. The design is clean, the copy minimal, the offer clear, making for a winning example of a sports newsletter that doesn’t take itself too seriously. Bonus: it doubles as a cute reminder for National Pet Day.

What do we like in this email?

• Right on time: NBA Playoffs + spring sales = sweet spot

• Plays to multiple fan bases

• Turns a simple pricing email into a triple threat (pets, playoffs, promos)

• Bold visuals and clear CTAs

Festival season campaigns

Dates: Varied (see table)

Spring is also the start of festival season: Coachella, Glastonbury, Sónar, you name it. It’s the perfect time to emulate sound, sunshine, and style. A well-timed music festival newsletter can help your brand join the cultural conversation – no wristband required.

Honest Greens

Subject line: Fresh beats – Our Spring Playlist is here. 🎧

Honest Greens launches a curated playlist just in time for festival season, served up in a spring newsletter that’s clean, cool, and on beat. The music is free, the design is polished, and the vibe is effortlessly on-brand. It builds trust without pushing product, and makes you want to hang out, eat there, and hit play again.

What’s good about it?

• A low-effort, high-impact music festival newsletter that keeps subscribers engaged

• Builds brand trust through interactive, free content (no strings attached)

• Promotes the brand’s social media by asking you to click over to Spotify

• Makes the restaurant feel like a vibe, not just a place to eat

Spring trend newsletter ideas

Dates: Spring (anytime March 20–June 20)

Seasonal style trends are a classic way to boost open rates, inspire clicks, and keep your spring email newsletter fresh and relevant. From colors to prints, the right aesthetic can elevate engagement.

A.P.C.

Subject line: Spring Stripes

Stripes are having a spring moment (again). While florals and pastels may get the spotlight, it's crisp, confident stripes that truly say seasonal refresh. And don’t A.P.C. know it. They're nautical. They're Parisian. They're timeless. In other words: cool without trying too hard.

What’s good about this spring newsletter?

• Elevates a classic spring trend (stripes!) with a modern, editorial feel

• Uses eye-catching, clean visuals to grab and hold attention

• Minimal text keeps the focus on the spring collection

• Great example of spring newsletter ideas that convert without gimmicks

Spring cleaning campaigns

Dates: Spring (anytime March 20–June 20)

Spring is the season of the reset. Rejuvenation. A perfect excuse to declutter your inbox and your shelves. That’s why spring cleaning tips are a go-to for brands wanting to push fresh starts, spring collections, or sales.

Edie Parker

Subject line: SPRING CLEANING SALE STARTS NOW

This spring sale campaign from Edie Parker is anything but subtle, and that’s what makes it work. The ‘so fresh, so green’ line sets the punny, on-the-nose tone, while punchy visuals and quirky product shots keep things scroll-worthy. It’s spring cleaning, with sass.

What do we like about it?

• Turns spring cleaning into a bold, fashion-forward sales push

• Color palette screams fresh start, without a single pastel trope

• Subverts expectations: makes cleaning feel bold, cheeky, even sexy

• Spotlights the spring collection clearly without hard-selling

Create Spring newsletters with Sinch Mailjet

So, are you ready to bring your spring campaigns to life? Mailjet offers everything you need to create standout newsletters that reflect the season’s energy – from its intuitive drag-and-drop editor, pre-built holiday-themed templates to advanced personalization your team can build campaigns that not only look good but also drive results.