Email best practices
Spring newsletter ideas: 16 real campaign examples
Spring newsletters give email marketers a timely opportunity to craft engaging campaigns around seasonal events and fresh themes that capture attention and drive results.
Email best practices
Spring is the time for new beginnings. The sun is (mostly) out, the mood is up, and those inboxes are ready for a fresh bouquet. From Easter to Earth Day, major sporting events to music festivals, Mother’s Day to National Wine Day, there’s something for everyone this Spring season. And its prime time to run an email marketing campaign that converts.
Whether you’re looking to make a fresh start, plan a pop-up or an easter sale, timing is everything. Tie your content to key cultural moments and watch those clicks roll in. So, we’ve pulled together 16 real spring newsletter examples that do just that. Looking for a shortcut to steal the magic? Check out our newsletter templates for some holiday email designs to get you started.
Big cultural moments, quirky niche holidays, and everything in between – these are your anchor points. Emails that align with real-world events consistently see higher open and click rates because holidays create urgency, emotional resonance, and endless excuses to hit send.
Global observances and local variations also unlock creative angles. Here’s a (relatively extensive) list of key dates to keep your campaigns spring-themed and ready to bloom:
| Date | Holiday |
|---|---|
| March 8 | International Women’s Day |
| March 17 | St. Patrick’s Day |
| March 20 | Spring Equinox (First Day of Spring) |
| March 20 | International Day of Happiness |
| March 30 | Last Day of Ramadan |
| March 31 | International Transgender Day of Visibility |
| April 1 | April Fool’s Day |
| April 7 | World Health Day |
| April 10 | National Siblings Day |
| April 11 | National Pet Day |
| April 12 | Passover begins (8 days) |
| April 13 | Palm Sunday |
| April 16 | National Orchid Day |
| April 18 | Good Friday |
| April 20 | Easter Sunday |
| April 22 | Earth Day |
| April 23 | World Book Day |
| April 30 | International Jazz Day |
| May 1 | May Day |
| May 12* | Mother’s Day (U.S.) |
| May 4 | Star Wars Day |
| May 5 | Cinco de Mayo |
| May 8 | VE Day |
| May 18 | Armed Forces Day |
| May 19 | Victoria Day (Canada) |
| May 20 | World Bee Day |
| May 25 | National Wine Day (U.S.) |
| May 26 | Memorial Day (U.S.), Spring Bank Holiday (UK) |
| June 6 | D-Day (WWII) |
| June 8 | World Oceans Day |
| June 14 | Flag Day (U.S.) |
| June 19 | Juneteenth |
| June 20 | Summer Solstice (First Day of Summer) |
| June 21 | World Music Day |
Spring is a goldmine for family-first marketing. But you’d be wrong to assume every country celebrates Mom (or Dad) on the same day. From March to May (and even September) these holidays offer multiple opportunities to connect with your audience.
Here’s a quick guide to help you plan campaigns by region:
| Mother’s Day date | Country |
|---|---|
| March 8 | Eastern Europe (coincides with IWD) |
| March 30 | UK and Ireland |
| May 4 | USA, Spain, and Portugal |
| May 8 | South Korea (also, Parent’s Day) |
| May 10 | Mexico |
| May 11 | Italy, Germany, Canada, Australia, New Zealand, Japan, China, South Africa, Philippines |
| May 25 | France |
There’s more consistency here – most countries mark the third Sunday in June (June 15th in 2025). Nonetheless, there are a few global outliers worth noting:
Looking for a timely initiative that isn’t tied to a traditional holiday? Spring is packed with high-energy, high-visibility cultural moments that can drive serious engagement.
Music festivals set the tone for fashion, lifestyle, and culture every spring. Perfect for style-led e-commerce brands, youth-focused campaigns, or anyone looking to channel that carefree festival energy.
| Date | Music festival/Event |
|---|---|
| April 11-13, 18-20 | Coachella (Indio, USA) |
| April 24 – May 4 | New Orleans Jazz & Heritage Festival (New Orleans, USA) |
| April 25–27 | Stagecoach (Indio, USA) |
| May 13-17 | Eurovision Song Contest |
| June 4–8 | Primavera Sound (Barcelona, Spain) |
| June 12–14 | Sónar (Barcelona, Spain) |
| June 25–29 | Glastonbury (Glastonbury, UK) |
Big stakes, bigger emotions. Spring’s sports calendar is full of reasons to show up, show pride, and show off. Think playoffs, finals, comebacks, and legends-in-the-making; all ripe for newsletter content that taps into energy, loyalty, and hype.
| Date | Sporting event |
|---|---|
| March 14 | Formula 1 Season Kickoff |
| March 16-30 | Miami Open |
| March 18-April 7 | March Madness (NCAA Basketball) |
| March 27 | MLB Opening Day |
| April 5-13 | Monte-Carlo Masters (Tennis) |
| April 7-13 | Masters Tournament (Golf) |
| April 19-June 22 | NBA Playoffs |
| April 21-May 4 | Madrid Open |
| April 25 | NFL Draft |
| April 27 | London Marathon |
| April | Premier League Final Stretch |
| May 5-18 | Italian Open |
| May 25-June 8 | Roland-Garros (French Open) |
| May 31 | Champions League Final |
Not everything needs a special reason to land in someone’s inbox. Sometimes the best campaigns are born of the everyday. The quotidian.
Think seasonal allergies, sales, gardening tips, Pantone color obsessions (hint: it’s Mocha Mousse for 2025). Or just that sudden urge to clean everything. Spring stirs it all up – so use it.
Also, you might consider global Spring New Year’s festivals. From Songkran’s water fights in Thailand to Nowruz celebrations across Iran and Central Asia, these cultural resets are gold for email metaphors. Renewal. Fresh starts. Inbox spring cleaning, anyone?
From Easter brunches to festival beats, we’ve pulled together real-life spring email campaigns that actually work – ideas and insights you can make your own. Planning a spring season promo? Launching a new line? Just trying to land in more inboxes? This is your creative cheat sheet.
Date: March 3rd to April 6th (USA)
Spring Break is all about escape, and your email campaign should feel like one, too. These brands tap into travel, spontaneity, and seasonal excitement to inspire clicks (and bookings).
Subject line: Spring Break plans? We’ve got a gift for you
This March newsletter idea hits all the right notes – effortless travel, last-minute beauty, and limited-edition freebies. Glossier knows its audience – the cool, casual, effortless ‘it girl’ – and plays into it perfectly. They promote their new product using a simple, eye-catching layout with minimal text, real customer testimonials, soft pink visuals, and multiple calls to action. The result? Compact, persuasive, and unmistakably on-brand.
What works in this campaign?
Subject line: Soludos Passport: Team Trip Bahamas Edition 🌞
Soludos leans into wanderlust and behind-the-scenes charm with this innovative spring marketing idea. Rather than going for a direct ad, they bring readers along for the ride, sharing real snapshots, travel recs, and team favorites from their Bahamas trip. It’s warm, aspirational content that builds brand affinity.
What do we like about it?
Date: April 1st (Global)
We all hate April Fool’s Day, right? No? Just us? We always seem to get caught out and end up being the punchline. This brand flipped the script.
Subject line: Don’t Fall for “Humbug”
This April 1st, Dictionary.com featured humbug as their Word of the Day – a sly nod to all things deceptive. Instead of making you feel silly, this clever email makes you smarter. It’s a light-touch approach: no gimmicks, just a well-chosen word and a playful, witty tone.
What’s good about this newsletter?
Date: Easter Sunday – April 20th (Global)
From springtime recipes to seasonal stems, here’s how brands brought fresh energy to their Easter email campaigns.
Subject line: Try this Easter Recipe, courtesy of our very own Fleur 🌷
Easter doesn’t have to be all bunnies and baskets. This stylish campaign from Anna + Nina leads with a recipe instead of the usual product push, and it works. Created in-house by their team, the Easter dish sets the tone for a feel-good, spring-ready, familial celebration, while subtly showcasing the brand’s homeware.
What works in this Easter newsletter?
Subject line: The FLOWERBX Guide to Easter Hosting
“Florals? For spring? Groundbreaking.” We know, we know… but it is a flower company, after all. This curated Easter campaign is a lesson in seasonal sophistication, blending a bucolic aesthetic with an inviting sense of ease. The layout is refined and thoughtfully segmented, making it perfect for shoppers seeking a polished table setting or a considered seasonal gift.
What’s good here?
Date: April 22nd (Global)
Earth Day is your chance to walk the walk. These standout campaigns blend purpose with personality, showing us how to do sustainability without sounding preachy.
Subject line: We celebrate Earth Day every day
This Earth Day newsletter doesn’t just acknowledge the holiday, it owns it. Opening with a bold “We plant 1,000 trees a day” pledge, this spring campaign blends emotion, data, and stunning visuals to showcase their ongoing environmental commitment. It’s a great example of brand storytelling done right, where sustainability feels authentic, not opportunistic.
What works?
Subject line: Celebrating Earth Day 🌎
Everpress goes bold and irreverent with their take on the Earth Day email. And it lands. With a graphic that’s hard to ignore and pulls no punches, the brand makes sustainability cool and confrontational. The focus here is sustainable fashion with a twist: showcasing unique designs while pushing their low-waste, pre-order model. It’s playful, purposeful, and perfectly targeted to a younger, eco-conscious audience.
What’s good about it?
Date: April 23rd (Global)
World Book Day celebrates storytelling, creativity, and the joy of a good read. It’s also a brilliant April newsletter idea for brands looking to share curated reads, thoughtful gifts, or ideas worth spreading.
Subject line: Celebrate World Book Day! 📚
Wynwood Walls keeps it clean and culture-first, using World Book Day as a natural jumping-off point to promote its art-forward books. Bold visuals, curated categories, and a no-frills layout make it easy to browse and buy.
What do we like about it?
Date: Varies by country (see table)
A well-timed Mother’s Day email can drive both emotion and sales. These two campaigns take different but equally compelling approaches.
Subject line: Mother’s Day Gift Guide
This Mother’s Day email taps into nostalgia and taste. With curated gift ideas for “The Sentimentalist”, “The Cultured Collector”, and more, Comme Si invites customers to shop by personality, not just product. It’s quiet luxury at its best: refined, thoughtful, and refreshingly heartfelt.
What’s good here?
Subject line: Now Open: The Mother’s Day Shop
The marketing is the moment. SKIMS nails the “treat yourself” vibe with cozy visuals and comfy, matching sets. Whether you’re shopping for your mom or just need a break from clingy toddlers, this Mother’s Day email celebrates softness and self-care.
What do we like about this Mother’s Day email?
Dates: World Health Day – April 7th; Mental Health Awareness Month – May
Spring might mean sunshine and warmer weather, but it can also bring burnout, brain fog, and a general sense of “meh.” That’s where wellness campaigns shine. Whether you’re offering self-care tips or promoting feel-good products, why not use your spring newsletter to show that empathy is always in season.
Subject line: 💙 How to handle a case of the blahs
Part newsletter, part hug, this campaign reframes low moods as natural and manageable. The tone is soft, the design clean, and the message reassuring – everything you’d want from a mental health check-in.
Bonus points for tapping actor Walton Goggins (currently starring in the most talked-about show on TV) to voice their new Sleep Story!
What’s good here?
Date: Month of June
Rainbows aside, Pride campaigns are about connection, community, and showing your values. Pride Month gives brands a meaningful chance to stand for something while still driving clicks.
Subject line: Sprinkled with Pride 🏳️🌈
Shake Shack keeps things sweet and straightforward with this bright Pride Month email. A limited-time, fun customer offer with proceeds going to LGBTQ+ advocacy group PFLAG. It’s colorful, charitable, and craveable – Pride (and marketing strategy) done right.
What do we like about it?
Dates: Varied (see table)
From the NBA playoffs to European soccer finals and tennis tournaments, springtime sports offer a litany of new season marketing ideas.
Subject line: 20% Off Select NBA Sweaters
This playful campaign is a real slam dunk of spring marketing. Blending a limited-time spring sale with the NBA Playoffs and adorable dogs in team gear, it scores on multiple fronts. A 3-pointer if you will. The design is clean, the copy minimal, the offer clear, making for a winning example of a sports newsletter that doesn’t take itself too seriously. Bonus: it doubles as a cute reminder for National Pet Day.
What do we like in this email?
Dates: Varied (see table)
Spring is also the start of festival season: Coachella, Glastonbury, Sónar, you name it. It’s the perfect time to emulate sound, sunshine, and style. A well-timed music festival newsletter can help your brand join the cultural conversation – no wristband required.
Subject line: Fresh beats – Our Spring Playlist is here. 🎧
Honest Greens launches a curated playlist just in time for festival season, served up in a spring newsletter that’s clean, cool, and on beat. The music is free, the design is polished, and the vibe is effortlessly on-brand. It builds trust without pushing product, and makes you want to hang out, eat there, and hit play again.
What’s good about it?
Dates: Spring (anytime March 20–June 20)
Seasonal style trends are a classic way to boost open rates, inspire clicks, and keep your spring email newsletter fresh and relevant. From colors to prints, the right aesthetic can elevate engagement.
Subject line: Spring Stripes
Stripes are having a spring moment (again). While florals and pastels may get the spotlight, it’s crisp, confident stripes that truly say seasonal refresh. And don’t A.P.C. know it. They’re nautical. They’re Parisian. They’re timeless. In other words: cool without trying too hard.
What’s good about this spring newsletter?
Dates: Spring (anytime March 20–June 20)
Spring is the season of the reset. Rejuvenation. A perfect excuse to declutter your inbox and your shelves. That’s why spring cleaning tips are a go-to for brands wanting to push fresh starts, spring collections, or sales.
Subject line: SPRING CLEANING SALE STARTS NOW
This spring sale campaign from Edie Parker is anything but subtle, and that’s what makes it work. The ‘so fresh, so green’ line sets the punny, on-the-nose tone, while punchy visuals and quirky product shots keep things scroll-worthy. It’s spring cleaning, with sass.
What do we like about it?
So, are you ready to bring your spring campaigns to life? Mailjet offers everything you need to create standout newsletters that reflect the season’s energy – from its intuitive drag-and-drop editor, pre-built holiday-themed templates to advanced personalization your team can build campaigns that not only look good but also drive results.
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