Deliverability

Deliverability tip: Identity behind a sending domain name

to be added

Gods doing security check

PUBLISHED ON

PUBLISHED ON

Some folks create a domain name (dedicated to email campaigns) linked to a non-functional, non-existent website. A good example is when an individual clicks on mynewsletter.ext and it doesn’t take you to an actual website (yet the email address noreply@mynewsletter.ext is still used as a sender address), but the user arrives at a blank page (or a 404 error page, etc).

Good news, this practice is very bad for at least three strong reasons:

  • a domain name without a website is a characteristic which portrays suspicious anomalous behaviour - normally used by spammers & phishers;

  • this affects the legitimacy of your email, which makes it harder to be verified by a recipient’s servers.

  • anti-spam filters & the average internet user may perceive your email as phish.

Solution

  • Create an easy-to-understand website with clear information that explains more about you/your entity.

  • Ensure that the sending domain’s whois records are public, and identify your business. Stay away from publishing private whois information.

  • Add an extra layer of “trust” by implementing at least SPF & DKIM email authentication techniques to validate your identity. SPF curbs domain spoofing, while DKIM prevents spammers from forging source addresses.

Conclusion: Always distinguish yourself from spammers by ensuring that the domain name you use in your emails allows user to verify your identity.

Popular posts

Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

Read more

Hermes on a moped delivering mail to a mailbox

Reducing email’s carbon footprint

When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems...

Read more

Mother's day gift for Hera

Marketing calendar 2024: Dates you shouldn’t miss this year

We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon