Deliverability tip: Identity behind a sending domain name

to be added

PUBLISHED ON July 28, 2014

Some folks create a domain name (dedicated to email campaigns) linked to a non-functional, non-existent website. A good example is when an individual clicks on mynewsletter.ext and it doesn’t take you to an actual website (yet the email address noreply@mynewsletter.ext is still used as a sender address), but the user arrives at a blank page (or a 404 error page, etc).

Solution

Create an easy-to-understand website with clear information that explains more about you/your entity.
Ensure that the sending domain’s whois records are public, and identify your business. Stay away from publishing private whois information.
Add an extra layer of “trust” by implementing at least SPF & DKIM email authentication techniques to validate your identity. SPF curbs domain spoofing, while DKIM prevents spammers from forging source addresses.

Conclusion: Always distinguish yourself from spammers by ensuring that the domain name you use in your emails allows user to verify your identity.

The Sinch Mailjet team

The team at Sinch Mailjet

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