Back to main menu


Sinch to acquire Mailjet, creating a best-of-breed cloud communications platform

Pathwire, along with its portfolio of brands including Mailjet, has entered an agreement to be acquired by Sinch, a global leader in cloud communications. Learn more.

3 gods celebrating with blue cupcakes



At Pathwire, our mission has always been to solve the hard problems behind communications, and we’ve always strived to offer a reliable path between two connections – a business and its customers.

When Wilfried and Julien founded Mailjet eleven years ago, their goal was to build an email platform that would allow developers to send marketing and transactional emails in a simple and straightforward way

A lot has changed at Mailjet since then - we’ve gone from a small and mighty team based in Nantes working hard to offer the best email experience for marketers and developers to a fast-growing, multinational workforce that serves 100,000 paying customers worldwide - but through it all, our mission has always remained the same.

Now, we’re thrilled to announce this next step in our evolution: Pathwire, including Mailjet and its portfolio of brands, has entered an agreement to be acquired by Sinch, a global leader in cloud communications for mobile customer engagement. Together with Sinch, we will be able to help our customers expand their reach and increase engagement with additional communication channels.

The Pathwire family joins Sinch

Sinch started in Stockholm in 2008 and has emerged as an international communications powerhouse serving enterprises like Nespresso and Macy’s around the globe. Its platform lets businesses reach every mobile phone on the planet, in seconds or less, through mobile messaging, voice, and video. With a local presence in more than 40 countries, Sinch brings a global vision of superior quality and innovation in communications.

Pathwire’s suite of powerful email APIs, innovative email campaign management, and reliable email testing is a natural fit for Sinch. We’re thrilled to bring a business-critical communication channel – email – into the Sinch portfolio for the first time.

Following the close of the acquisition, Sinch will look to accelerate our efforts in building cutting-edge, scalable email solutions, promote further international expansion, and task the Pathwire team to establish a leading position in developer-centric cloud communications. Together, we will be able to empower over 115,000 businesses to engage their customers like never before – on any channel.

What does this mean for you?

We know how critical email is to your business. Our commitment to offering reliable infrastructure, smarter solutions based on machine learning, localized email expertise, and industry-leading support is unwavering.

If you’re a current Mailjet user, rest assured that you will see no change in Mailjet’s platform, support, or service offerings as we work with the Sinch team to drive the acquisition through to a close, which is expected in late 2021 or early 2022. We will continue to operate as a standalone business, but in the near future, we’re looking forward to offering a wide range of communication APIs from the Sinch portfolio to all of our customers.

Follow our path

Since we embarked on this journey, our goal has been to help our customers build connected experiences, and we feel confident that this next chapter with Sinch will further support that mission. We wouldn’t have been able to do it without you. Your advocacy, feedback, and support have helped shape us into the service we are today.

We have big plans for what’s to come, and we can’t wait to share them with you. Keep an eye on our blog or sign up for our newsletter to be the first to know about our next steps, and visit the Sinch website to learn more about the Sinch portfolio.

Thanks for choosing Pathwire for all your email needs, and as always…

Happy sending!

The Mailjet crew

Disclaimer: Closing of the transaction is subject to customary closing conditions, such as any applicable governmental or other approvals. The transaction is expected to close by the end of 2021.

Popular posts

Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

Read more

Hermes on a moped delivering mail to a mailbox

Reducing email’s carbon footprint

When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems...

Read more

Mother's day gift for Hera

Marketing calendar 2024: Dates you shouldn’t miss this year

We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon