Julia Ritter

How email segmentation can increase your conversion rate

They say each person is as unique as a snowflake. And each unique snowflake has its own unique interests and needs. That’s why traditional emailing strategies like email blasting have gone out of fashion – except maybe among prolific spammers. Email segmentation...

The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...