A headshot of Axel Lavergne.

Author

Axel Lavergne

Founder at The Meta Company & Salesdorado

Latest stories by Axel Lavergne

Hermes sending an email from his sofa

10 tips to convert leads into customers with email marketing

Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty...

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