Allie Decker

Allie Decker is the Head of Content at Omniscent. She's a seasoned content specialist and B2B marketer that has previously worked at HubSpot and Shopify, and has also written for brands like Foundr, BetterUp, Vimeo, and more.

Latest stories by Allie Decker

Hermes holds an email in front of the laptop screen

Email best practices

8 min

How do triggered emails work? Examine these 6 case studies

A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and...

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