Send Lifecycle Email Campaigns

Promote your product releases with announcement emails

Announcement emails are a great way for marketers to promote a product release, a new feature or a latest service. Product launch announcements should be about generating anticipation and desire to make customers want to use that new product. Send a dedicated email to your subscribers in order to achieve this goal.

In your announcement email marketing campaign, you can offer your best customers a pre-order of the new product – or even to pre-test the new feature or service – in order to create a feeling of exclusivity around the launch. It’s a great opportunity to create connections and strengthen the relationship between your brand and your target audience. 

How to create successful announcement emails

As mentioned above, the key to designing performant product announcement emails is to generate excitement around your launch. Here are some tips:

  • The email subject line and preheader must act like a first teaser to make your recipients want to know more. This is your chance to use a mysterious emoji to stimulate their curiosity or create a sense of urgency. 

  • Create an eye-catching email design. Depending on what you’re launching and on your brand voice, add a beautiful image of your new product or insert a celebratory GIF to set the tone.

  • In order to increase your conversion rate, design an impossible-to-miss call-to-action (CTA), that links to a dedicated landing page. Your CTA button should be above the fold and visually stand out from the rest of your announcement email template.

  • A/B testing the different elements of your email (subject line, preheader, CTA…) will help you test multiple versions of your campaign on a sample of your list. The best-performing version will then be sent to the rest of your email list, efficiently optimizing your results.


Launch campaigns to create the vital exposure needed for your product, feature or service to succeed.



Pro Tip

In your announcement email, let your clients know that the product or service you’re releasing is built to meet their needs and make their life easier. It’s even better if you can use the results of a previous customer survey to demonstrate you really listened to them.

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Want to know more about how you can apply these email growth tactics to your business? 

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