From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design and more through our Holiday Email Toolkit. Each week, we’ll draw one question to feature here on the blog. Want your question answered in our next Ask An Email Marketer? Head on over to submit it on our Holiday Email Toolkit.
Segmenting and A/B testing to find the right fit for your consumer. Adjusting the size of a message so it reaches the inbox. Crafting an eye-catching, mobile-responsive email. Creating a message your subscriber wants to open is like trying to find the perfect wedding dress.
Finding the right size, a good fit and a great look for your email doesn’t have to be difficult though. Use conventional wisdom to find holiday email inspiration:
-Something old. Crowdsource from your team or company to see what interesting email they’ve received in holidays past.
-Something new. Think about how you can tie in current trends to freshen up your campaigns.
-Something borrowed. Stay up-to-date with what your competitors are doing.
–Something blue. Use social platforms (Twitter, Facebook), and the social listening tool Buzzsumo to keep an ear on what your customers are talking about.
For more help in getting to that eureka! moment, use our Content Brainstorm Worksheet to help you map out your holiday email ideas.
Popping some music is another great way to get those brain cogs whirring. The dwarves in Snow White had the right idea. Whistling while you work (or listening to a great tune) releases dopamine in the brain, one of the neurotransmitters behind pleasure, motivation and cognition. Our holiday playlist can help bring those awesome ideas to the forefront of your mind.
Want to define your email strategy to win customers over this holiday season? Check out Mailjet’s Ultimate Guide To Holiday Emailing.