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The NoReply Dilemma: Best Practices For Your Email Strategy

Jul 28, 2020 - By Mailjet Team News

Let me tell you a short, sad story. For months, I have tried to stop a brand from sending me these emails (we don’t do naming or shaming here). But every time I try to contact them, I get back an automated reply that says that my email failed to be delivered. Oh, the wonders […]


What Is An SMTP Relay And Why Do We Use It?

Jul 14, 2020 - By Beatriz Redondo Tejedor News

Emailing is hard. It might look easy at first–just write something smart, press ‘Send’ and wait, right? But mastering the ins-and-outs of emailing is actually not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms like SMTP, MTA or IMAP, and detailed metrics that need to […]


Sunset Policies In Your Email Program

Jun 25, 2020 - By Mary Dolan News

It’s that time of day—sunset. The sky is growing dark. An alarm sounds in the distance. You’ve been dreading this moment for days, weeks, months. You know what’s coming. It’s time for the purge… of your email mailing list. Okay, maybe using a sunset policy for your subscriber list isn’t quite as scary as your […]


Email Headers: What They Are & How To Read Them

Apr 16, 2020 - By Mary Dolan News

Hands up if you’ve heard someone talk about email headers, but have no idea what that is. Or even worse, maybe your technical team has actually asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going to tell you about email headers, […]


COVID-19: Emailing Best Practices in Times of Crisis

Mar 25, 2020 - By Simon Bressier News

Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect people worldwide. Companies in certain industries–like entertainment and travel–have been hit hard by the epidemic and have had to cancel many large-scale events. In other sectors, companies have needed to adapt and plan to […]


Emailing for the Banking Industry: Data Privacy and Deliverability

Feb 26, 2020 - By Beatriz Redondo Tejedor Guide

Emailing has proven very effective in virtually every industry right across the board. This is especially true in the financial and governmental sector, where banks, insurance companies, neobanks and fintech companies send millions of emails every day to communicate with current and future customers. However, the growth of email in this sector means there are new challenges to […]


Deliverability Mistakes to Avoid During the Holiday Season

Nov 7, 2019 - By Lauren Meyer News

The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. As a result, at Mailjet we’re expecting to see very high volumes coming from our senders and the risk […]


What Is DMARC and How Does It Work

Jul 10, 2019 - By Gabriela Gavrailova News

You are the owner of your own domain. It represents your brand in the best way possible: it is already known by your customers and they are expecting your emails. But what if one day someone sends an email from your domain offering the same content that you offer to your customers and just pocket […]

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