Email Marketing Blog

The Official Mailjet Blog

Everything Email. Every Week.

Visit Mailjet Website

blog posts

Layout:

Deliverability

Everything you need to learn to get your emails into the inbox.

Keep me Posted!

Send me the Mailjet newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

Please enter a valid email address

News

What Is DMARC and How Does It Work

Jul 10, 2019 - By Gabriela Gavrailova News

You are the owner of your own domain. It represents your brand in the best way possible: it is already known by your customers and they are expecting your emails. But what if one day someone sends an email from your domain offering the same content that you offer to your customers and just pocket […]

News

Email List Cleaning: Why and How to Properly Clean Your Email List

May 27, 2019 - By Talia Boettinger News

Spring cleaning is a drag. We get it. But just like it’s important you get rid of all those broken pens and loose paper clips in your desk, it’s also important to give your email list a thorough cleaning. The good news is you won’t need a vacuum for this one. Table of Contents What […]

News

How to Set Up DKIM in 3 Simple Steps

Mar 28, 2019 - By Beatriz Redondo Tejedor News

Originally developed at Yahoo!, DomainKeys Identified Mail has become a global standard in email security and is, together with its sister SPF, absolutely necessary to implement by anyone serious about mailing, especially if you want to send blast emails. In this post, we’ll show you how to setup DKIM and make your email more secure. Table of Contents What […]

News

Sender Score and Email Reputation: What Are They and How to Improve Them

Jan 31, 2019 - By Julian Canlas News

Sender Score and email reputation are two terms very important and relevant to email marketers and deliverability experts. But to novices and the general public, there is still a lot of confusion surrounding the terms. So in this article, we will demystify what email sending reputation and Sender Score actually mean and what they each measure. […]

News

Email Deliverability: A How-to Guide To Get Into The Inbox

Nov 6, 2018 - By Julian Canlas News

Email Deliverability: A How-to Guide To Get Into The Inbox How often do you check your spam folder? Almost never? Then how do you know that important emails aren’t in your spam folder? Do you just trust your Internet Service Provider (ISP)? Well, your ISP – whether this is Gmail, Outlook, Yahoo, or the now-defunct […]

News

The NoReply Dilemma: Best Practices For Your Email Strategy

Jun 7, 2018 - By Mailjet Team News

Let me tell you a short, sad story. This is my inbox: For months, I have tried to stop a brand from sending me these emails (we don’t do naming or shaming here). But every time I try to contact them, I get back an automated reply which says that my email failed to be […]

News

Infographic: The Psychology Of Color In Email Marketing

May 10, 2018 - By Laura Chieri News

So you’re wondering how “marketing colors” can help you convince people? We all realize that colors can have different effects on our mood, and marketers have been using this in branding and advertising since the profession began. Just think about how we describe emotions using colors: feeling blue, seeing red, green with envy etc. Leveraging […]

News

Email Campaign Statistics: What Do They Tell You?

Mar 15, 2018 - By Laura Chieri News

In the mind of many marketers, emailing is mostly about having a contact list, coming up with engaging content ideas (from the subject line to CTAs), and pressing send, with the satisfaction of a job well done. Yet, funny enough, this is just half of the job. There is more to emailing than just sending […]

Keep me Posted!

Please enter a valid email address

Send me the Mailjet newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

Dig in Deeper

Dig in Deeper

Access free guides, videos, case studies, and research reports on everything you need to know about email.

Learn More