TYPO3

TYPO3 is the company behind one of the world’s leading enterprise content management systems, and it talks to a global community of developers, partners, and customers in German and English. Email is one of its most direct channels for doing that.

The channel worked. But the team wanted more: control, clarity, and the ability to optimize based on real data. Three things stood in the way of a more strategic approach:

• No measurability: Open rates? Click rates? Nothing. Whether a campaign landed or disappeared was anyone’s guess. Strategic optimization wasn’t on the table.
• Manual contact and language management: Matching international contacts to the right language list was a hands-on job – error-prone, time-consuming, and impossible to scale.
• No dedicated template system: Building emails ate up resources that should’ve gone into strategy, and keeping the brand consistent took real effort. 

With Sinch Mailjet, TYPO3 transformed email from a manual communication channel into a measurable growth driver.

The crucial first step was getting started with systematic tracking. What used to be invisible is now measurable in real time, and the results clearly exceed expectations.

The quarterly community newsletter reaches open rates of 58.11% and click rates of 33.3%. Event invitations hit a 59.04% open rate and an 18.57% click rate. For comparison: the industry average for B2C newsletters sits at around 20% open rate. TYPO3 exceeds that figure by three times.

TYPO3’s international audience requires targeted communication in German and English. The key lies in subscriber onboarding: new contacts are automatically assigned to the right language list via the signup form; no manual intervention, no margin for error.

That saves the team around two hours per send and completely eliminates an error-prone manual process.

With the Sinch Mailjet editor, the team creates professional email campaigns quickly and independently, with no technical knowledge required. The result: a consistent brand presence across every campaign type, from event invitations to partner mailings.

That gives the team an estimated four working hours per month back for strategic tasks.

With Sinch Mailjet, TYPO3 achieved three central goals:

• Full transparency: Every campaign is measurable. The team knows what works and can optimize based on data. That simply wasn’t possible before.
• Automated efficiency: Language segmentation and template creation run largely on their own. Manual processes that tied up time and resources are a thing of the past.
• Professional brand communication: With centralized contact management and consistent templates, TYPO3 reaches its global community with content that lands – reliably, and on-brand.

The next steps are already planned: TYPO3 wants to closely integrate Sinch Mailjet with the marketing automation platform Mautic, to further automate email campaigns and make audience targeting even more precise. Sinch Mailjet remains the central foundation, reliable, scalable, and easy to use.