Holiday email campaigns offer marketers the opportunity to connect with their audience and boost their revenue. The end of year holiday season is an important time for businesses of all sizes, as it’s traditionally a time for shopping. Every year, Black Friday and Cyber Monday (the Friday and Monday following Thanksgiving) kick off the Christmas season.
Also keep in mind that there are many holidays, special dates, and marketing moments all throughout the year. When thinking about your holiday or special day marketing campaigns, remember to plan out your promotion in different stages: before the actual date, during the day itself and after the main event.
How to engage your subscribers with holiday emails
Holidays are perfect to boost your sales, but it is also the ideal opportunity to strengthen the special bond you have with your email subscribers. To increase engagement, have a look at these three key concepts:
- Storytelling. Holidays are the best time to share your company story with your clients and prospects via different channels such as social media or emails. Storytelling engages your customer in the long-term, allowing them to relate to your brand’s personality and mission, and feel emotionally invested in your success.
- Brand voice. Your brand voice is a precious tool to show how you are different from competition – and, ideally, be immediately recognized by your customers right from the subject line when they check their inbox. A recognizable brand voice will help you gain trust from your email list and increase your open rates.
- Copywriting. A strong messaging will reinforce your product or service’s unique selling points while guiding the readers through the different actions you want them to take via powerful call-to-action buttons (CTAs). But don’t be too pushy. No one likes to see an email with too many “Buy Now” CTAs.
Result
Sending emailing campaigns to your subscribers throughout the year based on important holidays will allow you to maintain your contacts’ engagement.
