Research reports

The path to email engagement in 2021

Uncovering how users interact with email to help brands build meaningful connections

WHAT'S INSIDE

In this report, you will find:

  • Badge Check

    The top email clients and apps for personal inboxes in 2021.

  • Badge Check

    When and how often people check their personal emails.

  • Badge Check

    Habits around scanning the inbox and how users react to unsolicited messages.

  • Badge Check

    What drives people to subscribe, unsubscribe, and open email communications from brands.

  • Badge Check

    The efficacy of common B2C emails and different types of email content.

  • Badge Check

    When SMS is preferred over email for brand notifications.

Download the report:

thumbnail image
thumbnail image
thumbnail image

THE PATH TO EMAIL ENGAGEMENT IN 2021

Discover what email engagement looks like in 2021

People want to hear from brands. But in a world in which personal inboxes are cluttered and senders are constantly vying for attention, understanding how users interact with their inboxes and what they expect from brand communications is key to building an effective email strategy.

Over the past year, email has played a key role in helping brands stay in touch with customers through a period of unprecedented challenges and uncertainty. The number of emails in contacts’ inboxes has increased, and maintaining good email engagement levels requires careful monitoring and dedication.

This research uncovers how users interact with their personal inboxes and reveals trends, engagement habits, and preferences that will help senders increase their engagement and effectively utilize the power of email communications.

Email icon

Get our news and tips every week

Keep me posted! Send me the newsletter – I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

La Liga Thumbnail

La Liga is the top professional football division in Spain. When LaLiga came to Mailjet, they were looking for an email solution that could be easily integrated with their new app, La Liga Fantasy...

Read more

The path to email engagement 2024

Standing out in the inbox and increasing email engagement rates can feel like a never-ending marketing struggle. What if you knew more about what people want from your email campaigns? We surveyed more than 2,000 consumers from the U.S., UK, France...

Read more

Mention Me Thumbnail

Mention Me, a UK based tech company, is a platform that businesses use to create and optimize referral programs...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon