Depending on what industry you’re in, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one. Also, customers are the greatest ambassadors of your brand. This is why you should invest in efforts that keep your existing customers happy, and reward your more loyal and profitable customers via thank you email messages.
One way to reward customers is to offer them something exclusive. It could be giving them access to a new product or service that hasn’t officially launched to anyone else, inviting them to a premium event, or allowing them to take advantage of a discount. Another advantage of rewarding your customers is that it helps build a stronger relationship with them because they will feel valued and appreciated.
How to create a thank you message
In order to share this something exclusive with your customers, send them a dedicated emailing campaign:
- The first thing is to think about what exactly it is that you want to offer them. Make sure to choose something very advantageous that they will really appreciate. It doesn’t necessarily have to be intimately related to your business, as long as it meets their needs and interests.Â
- Segment your contact lists to only target those loyal or profitable customers. For example, you could send your campaigns to people who spent a certain amount of money in the past weeks or months, or to recipients that have been your clients for many years.Â
- Personalize your content to make your contacts feel the email was only sent to them by, for example, including their first name and some custom information about your relationship with them in the message. Use an authentic and warm tone of voice to better connect with them.
Result
Increasing customer retention by 5% can increase profits from 25-95%.
