By offering exclusive discounts in emails, marketers are providing subscribers with an incentive to click in the email campaign and buy. You can offer coupon codes, and also special offers such as free shipping or gift cards. One of the most useful things about promotional codes is that they work well with both new customers and returning clients.
Offering discount codes and exclusive offers benefits both the recipients and your business. Customers and prospects get the products for a lower price, and you generate higher clicks and more revenue via email marketing. These incentives also have a positive impact on the overall customer shopping experience.Â
How to create a great discount email
Here are the best practices to keep in mind in order to create powerful promotional emails:
- Do not only wait for seasonal occasions, such as Black Friday or Christmas, to offer special discounts in your campaigns. Delight your contacts with promotions throughout the year.
- Write an effective subject line that makes your users want to know more about what you have to offer. Let them understand that there’s something special they should not miss out in your email, which will maximize your open rates.Â
- Segment your email list and personalize your offer based on your recipients’ properties in order to send targeted and customized promos. This also shows your contacts that you know their needs.
- To better convert email subscribers, create a sense of urgency by proposing limited-time offers. Also design effective call-to-action (CTA) buttons by including them above the fold, making them visually stand out, and using action verbs.
Result
Offering exclusive discounts to your subscribers will encourage them to click in your email campaigns in order to take advantage of prices, increasing your conversion rate.
