To improve their email strategy, brands need to make sure contacts are happy with their email content. Even though statistics can give email marketers good insights about their audience’s interests and needs, there are additional ways to get a full understanding of what is going on in their minds. For example, you can learn what your subscribers like and don’t like by directly asking them to give you feedback on your email content.
If you’re able to assess what’s working for your customers and what isn’t, you can tweak the content of your email campaigns to better serve your recipients. It will ultimately help you get better click rates for your future email marketing sendings. Also, by asking for your customers to provide you with feedback, you’re communicating that you value their opinion, and that you care about what they have to say.
How to properly ask for feedback about your email content
Here ’s the best practices to collect contacts’ feedback by email:
- Know exactly why you’re asking for subscribers feedback. Include in your survey only the essential questions and avoid losing your contacts time.
- Tell people why you want their input. Explain your subscribers why their feedback is important to you and what you plan to do with it.
- Customize your email. Include variables in your subject line or email body using your contacts’ properties to make them feel the email was sent directly to them and increase your chance of getting a response.
- Include a clear call-to-action (CTA) button. Design a simple email and focus it on one simple conversion action, including a distinct CTA leading to your survey.
- Offer some incentive in your email. Giving you feedback will require some of your recipients’ time, and they deserve to be rewarded. An incentive (such as a discount or a special offer) will encourage contacts participation and will be appreciated.
- Send a follow-up email. Whenever possible, give your subscribers feedback on what you learned from their responses and how you used them to improve your emails.
Result
By specifically asking your contacts what they expect from your emails, your campaign content will be tailored to your recipients needs, and you’ll significantly increase your click-through rates.
