Will Conway

// CEO at Pathwire

Today marks a special day in the life of Mailjet. Back in September, we announced we had entered an agreement to be acquired by Sinch. Since then, we’ve been patiently waiting for the deal to close. And now, it’s finally here – today, we officially become part of the Sinch family !

We’re thrilled about this next move and what it’ll mean to our customers, and we’re sure you will be too once you learn about all the possibilities of our combined product sets. While Mailjet will remain a standalone brand focused on email, this new chapter as part of Sinch gives our customers a much easier path to go omnichannel and adopt additional messaging APIs.

Yes, we’re email geeks through and through, but why limit ourselves to one channel when we can add more?

The future of customer communications

Nowadays, customer communications happen across a range of different channels, platforms, and devices. In a world where connected experiences are the norm, it made no sense for email to be siloed.

That’s where Mailjet’s email solution and Sinch’s conversational products become an unbeatable combination. Adding mobile messaging, voice, and video services to your email experience means you’re not just focusing on the present of customer communications – you’re also getting ready to provide the experience the next generation demands.

Taking your email strategy to the next level

Don’t worry – email isn’t going anywhere. It’s the best channel for marketing ROI and has benefits no other medium can provide. But no communications channel can stand on its own.

Here’s how incorporating messaging and conversational APIs into the mix can help expand your reach and improve your customer experience and conversions.

New heights for your marketing campaigns

There’s no one-size-fits-all when it comes to customers. While email is and will continue to be the top channel for ROI, that doesn’t mean you’ll hit the jackpot just by landing in the inbox. With nearly 20% of Americans receiving over 50 emails a day , it’s essential to combine your campaigns with additional touchpoints – something you can now do through Sinch’s messaging and conversational APIs.

Think about your latest campaign. You might’ve promoted your newest product or offered a great deal to thank your customers for their trust during this past year. Now think about how much further that campaign could’ve gone if you’d sent your audience a last call for the deal via text message. Or if you had linked a chatbot to handle some of the most common shipping or delivery FAQs.

In this day and age, your success comes down to providing a best-in-class customer experience and making it easy for your subscribers to complete their purchases. With Mailjet and Sinch, you’ll be able to deliver more targeted and effective messaging based on your users’ preferred form of communication.

Advanced capabilities for your transactional messages

Someone’s registered to your platform or purchased something from your online store. Great – now what?

Providing a great experience post-conversion is key to your business’ success and transactional notifications play a big role at this stage of the customer journey. From 2FA and identity verification to order or shipping confirmations, transactional messages are essential for the day-to-day operations of all sorts of businesses around the world. And while email is still the preferred channel for these types of notifications, users now expect brands to provide these updates across a variety of channels.

At Mailjet, we have always been committed to creating the most reliable email platform for companies to send business-critical emails to their customers. Now, Sinch’s messaging and conversational APIs open a world of possibilities for your transactional messages, especially at a time where supply chain issues mean unexpected disruptions and an increase in customer support volume for many companies.

We can’t solve what we can’t control, but we can give you the tools you need to keep your business running and your customer satisfaction high.

Get ready to transform your customer experience

Can’t wait to pair up your abandoned cart messages with abandoned cart SMS? Already trying to figure out how to set up a Whatsapp bot to reduce the number of support messages in your reply-to address? We get it – we’re excited too!

Integrating a range of channels comes with its own set of challenges, but at Mailjet and Sinch, we have the best experts to guide you. Over the next few months, you’ll see us talk more and more about all the ways you can use omnichannel communications to build stronger relationships with your customers and increase your conversions.

In the meantime, you can explore our Sinch family further and start mapping how you’re going to take your customer communications to the next level in 2022.