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Mailjet blog
Everything you need to start building connections that matter.
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Top email marketing trends for 2022
To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...
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Successful email marketing: 5 best-in-class insights
It’s a safe bet that you want to be more than just average. And it should go without saying that...
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Spam traps: What are they and how to avoid them
When it comes to online mail, spam traps can be the bane of many companies’ existence...
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How to calculate email marketing ROI
Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...
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Multivariate testing: What is it and how to use it
So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...
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Summer email marketing: Best newsletter ideas and subject lines for the summer
Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...
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Supporting equitable access to reproductive and family care
SCOTUS’ recent ruling to overturn Roe v. Wade sets the stage for what will inevitably create additional pressure on a health and family care system already lacking the stability...
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What is IP reputation and are there ways to improve it?
You know the old expression, “you’re only as good as your word”? In today’s complex marketing climate, Internet Service Providers (ISPs) judge your trustworthiness as harshly...
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Multivariate testing: What is it and how to use it
So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...
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Conversational customer engagement and the future of email
We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement...
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Green marketing: What it is and what you can do
Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good...
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What is CRM? A comprehensive guide to CRM marketing
Customers interact with your brand more than you may realize. Whether it's visiting web pages, subscribing to...
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Summer email marketing: Best newsletter ideas and subject lines for the summer
Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...
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How marketing emails can improve any industry
Anything a company does to promote its products or services can be considered marketing. It might include advertising, selling, or – you guessed it – email. Although social...
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4 email hacks to launch a successful Kickstarter campaign
The grand total of $55K funded one entrepreneur’s Potato Salad Kickstarter – a monumental 31,576% above his goal. Exploding Kittens, a card game for people who...
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The email marketer’s checklist for a relaxing summer vacation
Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...
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