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Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

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Successful email marketing: 5 best-in-class insights

It’s a safe bet that you want to be more than just average. And it should go without saying that...

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Hermes wearing a mask sits on a sofa and spies emails

Spam traps: What are they and how to avoid them

When it comes to online mail, spam traps can be the bane of many companies’ existence...

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How to calculate email marketing ROI

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

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Reading Emails from a mobile device

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Hermes and a Goddess are testing a magnet in front of some sundaes

Multivariate testing: What is it and how to use it

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...

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Greek goddess relaxing by the pool.

Summer email marketing: Best newsletter ideas and subject lines for the summer

Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...

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Greek goddesses in front of the Supreme Court.

Supporting equitable access to reproductive and family care

SCOTUS’ recent ruling to overturn Roe v. Wade sets the stage for what will inevitably create additional pressure on a health and family care system already lacking the stability...

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Gods putting mail in blue mailbox

What is IP reputation and are there ways to improve it?

You know the old expression, “you’re only as good as your word”? In today’s complex marketing climate, Internet Service Providers (ISPs) judge your trustworthiness as harshly...

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Hermes and a Goddess are testing a magnet in front of some sundaes

Multivariate testing: What is it and how to use it

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...

Read more

god with yellow note cards

Conversational customer engagement and the future of email

We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement...

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Hermes working with his laptop in the middle of the forest

Green marketing: What it is and what you can do

Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good...

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Gods putting things together in front a yellow door

What is CRM? A comprehensive guide to CRM marketing

Customers interact with your brand more than you may realize. Whether it's visiting web pages, subscribing to...

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Email best practices

Greek goddess relaxing by the pool.

Summer email marketing: Best newsletter ideas and subject lines for the summer

Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...

Read more

Hermes holding a big magnet in front of the desk

How marketing emails can improve any industry

Anything a company does to promote its products or services can be considered marketing. It might include advertising, selling, or – you guessed it – email. Although social...

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Hermes holding a big magnet

4 email hacks to launch a successful Kickstarter campaign

The grand total of $55K funded one entrepreneur’s Potato Salad Kickstarter – a monumental 31,576% above his goal. Exploding Kittens, a card game for people who...

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Hermes chasing a volleyball on the beach.

The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...

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